Digital Marketing Specialist

Placements24; Newlands; Hybrid; AUD 48,000 - 73,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Health insurance

Professional development

Job summary

Placements24 is seeking a Digital Marketing Specialist to join their team in Queenstown on a hybrid work model. You will develop and execute multi-channel digital campaigns (SEO, SEM, social, email) to increase brand visibility and generate qualified leads.

The role requires data-driven analysis to optimize strategies and drive growth with the marketing team. The ideal candidate has 3+ years in digital marketing, strong proficiency in Google Ads, Google Analytics, and email marketing platforms,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field required.
• 3+ years of digital marketing experience with proven campaign success.
• Proficiency in PPC, SEO, email marketing and social media ads.
• Strong data interpretation and decision-making skills.

Responsibilities

• Plan, execute, and optimize campaigns across PPC, social, and email channels.
• Conduct keyword research and implement SEO strategies to boost rankings.
• Manage social media accounts, create engaging content and communities.
• Analyze campaign performance with Google Analytics and generate insights.
• Develop and manage email marketing campaigns including segmentation and automation.
• Stay informed on industry best practices and new marketing tech.

Skills

Digital marketing

Campaign optimization

Data analysis

Content promotion

Team collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Google Analytics

Email marketing software

Social media advertising platforms

Job description

About the Role

Our client is seeking a results-oriented Digital Marketing Specialist to join their team in Queenstown, operating on a hybrid work model. This role is perfect for a data-driven marketer eager to develop and execute impactful digital campaigns that drive growth. You will manage a variety of digital channels, including SEO, SEM, social media, email marketing, and content promotion, to enhance brand visibility and generate qualified leads. The ideal candidate is adept at analyzing campaign performance, optimizing strategies based on data insights, and staying current with the latest digital marketing trends. You will collaborate with the broader marketing team to achieve ambitious business objectives.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across various channels, including PPC advertising, social media, and email marketing.
• Conduct keyword research and implement SEO strategies to improve organic search rankings and website traffic.
• Manage social media accounts, creating engaging content, and fostering community interaction.
• Analyze campaign performance data using tools like Google Analytics, generating reports and providing actionable insights.
• Develop and manage email marketing campaigns, including list segmentation and automation.
• Stay informed about industry best practices and emerging digital marketing technologies.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Proficiency in Google Ads, Google Analytics, social media advertising platforms, and email marketing software.
• Strong understanding of SEO principles and best practices.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Effective communication and collaboration skills for working within a hybrid team structure.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work model offering flexibility between remote and office-based work.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for continuous learning and professional development in digital marketing.
• A collaborative team environment focused on achieving measurable marketing results.