Performance Marketing Specialist

Sharp & Carter; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

On-site parking

Job summary

Sharp & Carter is seeking a Performance Marketing Specialist to drive hands-on paid media and SEO/SEM initiatives across Meta, Google, Pinterest, YouTube, and TikTok. You will manage day-to-day spend, optimise campaigns, and push for strong ROAS and higher website conversions.

You will collaborate with senior leadership to define strategy, allocate budgets, and set KPIs, while coordinating with in-house creative teams to test and iterate ad concepts for maximum impact.

Qualifications

• 3-5 years hands-on paid media execution across multiple channels.
• Proven focus on Google Marketing Suite & Meta with growth-driving campaigns.
• Experience managing significant digital marketing budgets and optimizing funnel performance.
• Experience using AI in marketing initiatives is a plus.
• Strong analytical skills to support strategic and tactical decisions.

Responsibilities

• Define paid performance strategy with budget allocation and KPIs for channels.
• Execute and optimise campaigns across Meta, Google, Pinterest, YouTube and TikTok.
• Own SEO/SEM initiatives to support paid channels.
• Manage day-to-day bid strategy and budget pacing.
• Rebuild and own Meta/Instagram remarketing activities.
• Collaborate with creative teams to test ad concepts and improve ROAS.
• Own paid and organic search reporting, dashboards, and metrics (ROAS, CAC).
• Champion AI-enabled experimentation and campaign testing for maximum impact.
• Identify new digital opportunities and competitive intelligence.
• Collaborate with cross-functional teams to align marketing with broader strategy.

Skills

Paid media

Google Marketing

Meta ads

Budget management

Campaign testing

AI in marketing

Data-driven decisions

Job description

About the Role

The Performance Marketing Specialist owns hands-on execution of paid media and SEO/SEM initiatives across Meta, Google, Pinterest, YouTube and TikTok.

About the Role

The Performance Marketing Specialist owns hands-on execution of paid media and SEO/SEM initiatives across Meta, Google, Pinterest, YouTube and TikTok.

This will be pivotal role in managing, and optimising our client's digital marketing campaigns across multiple channels.

The successful applicant will be accountable for turning the strategy into strong campaign performance — full-funnel, from acquisition through to retargeting — with the judgement to manage day-to-day spend and identify opportunities.

Working with the wider team, you will lead the creation, planning, and testing and implementation of campaigns, aiming to maximize our return on ad spend (ROAS) and increase our client's website's conversion rate.

Key Responsibilities

• Collaborate with senior leadership to define our paid performance strategy, including budget allocation, campaign planning, and setting KPIs and targets for each marketing channel.
• Execute and optimise paid campaigns across Meta, Google, Pinterest, YouTube and TikTok, reallocating spend between channels based on performance to hit targets
• You will be required to be hands on implementing SEO and SEM initiatives supporting your external digital channel initiatives.
• Manage day-to-day bid strategy and channel-level budget pacing
• Rebuild and own Meta/Instagram remarketing activity
• Work closely with our in-house creative teams to hypothesise, analyse, and improve our ad creatives, unlocking higher ROAS and optimizing campaign performance.
• Own paid and organic search reporting — build dashboards from raw platform data, track ROAS, CAC and keyword performance against target.
• Champion AI enabled and campaign experimentation, always looking for opportunities to test and learn, and fine-tuning our strategies for maximum impact.
• Flag new digital opportunities and competitive intelligence
• Collaborate with cross-functional teams, including technology, product, customer care, and operations, to align marketing initiatives with our broader strategies.

Knowledge, Skills, and Experience

• 3-5 years hands-on paid media execution, ideally spanning B2B and B2C
• Focussed on Google Marketing Suite & Meta, with proven skills and delivery of exploring new and up and coming platforms.
• Proven track record of managing significant digital marketing budgets across multiple channels, optimising allocation for maximum impact throughout the marketing funnel.
• Experience in using AI in this process will be viewed favourably.
• Deep expertise in managing ads across Facebook and Google, leveraging these platforms to fuel exponential growth.
• Strong decision-making abilities, both strategically and tactically, backed by quantitative insights.
• Experience collaborating with creative teams to test and iterate new ad concepts is highly desired.

What's on offer

• Opportunity to join an industry leading global brand and drive continued growth through multiple channels
• An attractive salary and growth opportunity
• A supportive team and a great work/life balance
• On-site parking.