Performance Marketing Manager

Placements24; Newlands; On-site; AUD 73,000 - 97,000; Full time

Benefits offered by this job

Performance bonuses

Medical aid

Retirement contributions

Professional development

Dynamic team environment

Job summary

Placements24 is seeking a data-driven Performance Marketing Manager to lead paid media efforts in Queenstown. You will develop and optimize campaigns across Google Ads, Facebook Ads, LinkedIn, and more, managing substantial budgets to drive lead generation and customer acquisition.

The ideal candidate has 5+ years in performance marketing with strong analytical skills, CRO, and experience using Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• 5+ years of hands-on experience in performance marketing and paid media management.
• Proven expertise in managing large budgets and delivering measurable ROI on paid advertising campaigns.
• Strong proficiency with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant ad platforms.
• Advanced analytical skills with experience using Google Analytics and other data analysis tools.
• Excellent understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.

Responsibilities

• Develop and execute comprehensive paid media strategies across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Manage and optimize paid advertising campaigns, including budget allocation, targeting, bidding, and ad creative testing, to achieve KPIs.
• Conduct in-depth analysis of campaign performance data, using analytics tools to identify trends, insights, and opportunities for improvement.
• A/B test ad copy, landing pages, and targeting parameters to continuously enhance campaign effectiveness and conversion rates.
• Collaborate with the content and creative teams to ensure compelling ad creatives and landing pages align with campaign objectives.
• Stay current with the latest trends and best practices in performance marketing and digital advertising.

Skills

PPC

Social media ads

Analytics

Budget management

A/B testing

Conversion rate optimization

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

About the Role

Our client is seeking a data-driven and analytical Performance Marketing Manager to lead their paid advertising efforts in Queenstown. This critical role involves developing, implementing, and optimizing paid media strategies across various channels to drive measurable results, such as lead generation and customer acquisition. You will be responsible for managing substantial budgets, analyzing campaign performance in detail, and continuously refining strategies to maximize ROI. The ideal candidate possesses a deep understanding of PPC, social media advertising, and other performance-based channels, coupled with a strong analytical mindset and a passion for achieving tangible business outcomes.

Key Responsibilities

• Develop and execute comprehensive paid media strategies across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Manage and optimize paid advertising campaigns, including budget allocation, targeting, bidding, and ad creative testing, to achieve KPIs.
• Conduct in-depth analysis of campaign performance data, using analytics tools to identify trends, insights, and opportunities for improvement.
• A/B test ad copy, landing pages, and targeting parameters to continuously enhance campaign effectiveness and conversion rates.
• Collaborate with the content and creative teams to ensure compelling ad creatives and landing pages align with campaign objectives.
• Stay current with the latest trends and best practices in performance marketing and digital advertising.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 5 years of hands-on experience in performance marketing and paid media management.
• Proven expertise in managing large budgets and delivering measurable ROI on paid advertising campaigns.
• Strong proficiency with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant ad platforms.
• Advanced analytical skills with experience using Google Analytics and other data analysis tools.
• Excellent understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.

Benefits

• Highly competitive salary package with significant performance-based bonuses.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for continuous learning and professional development in digital marketing.
• A dynamic team environment focused on data-driven decision-making in Queenstown.
• Exposure to a wide range of challenging marketing initiatives with direct impact on business growth.