Performance Marketing Specialist

Ivy Social; Canberra; Remote; AUD 65,000 - 95,000; Full time

Job summary

Ivy Social is seeking a confident Performance Marketing Specialist to lead Meta ads campaigns for a portfolio of clients. You will manage campaigns end-to-end from setup to reporting, with opportunities to expand into TikTok, Reddit and Google, while maintaining strong client relationships.

Reporting to the Head of Performance Marketing, you will optimise budgets, track performance, and collaborate with the creative team to deliver compelling ad content.

Qualifications

• Experience in a client-facing role, ideally within an agency.
• Strong ability to lead client relationships and present results.
• Hands-on experience managing Meta ads campaigns (setup, launch, optimise).
• Solid understanding of Meta Ads Manager, objectives, audiences, tracking, and reporting.

Responsibilities

• Act as the lead contact for a dedicated portfolio of clients, responding promptly to client emails and briefs.
• Plan and run regular WIP meetings with clients, keeping deliverables on track.
• Develop strategic Meta ads plans based on client objectives, budgets and briefs.
• Get hands-on in Ads Manager: building campaigns, audiences and ad sets, tracking, launching ads and monitoring performance.
• Optimise campaigns on an ongoing basis, adjusting targeting, budgets, placements and creative to improve results.
• Manage ads across additional channels such as TikTok, Reddit and Google as required.
• Prepare and present monthly performance reports for each client, covering what's working and opportunities.
• Collaborate with content/creative teams to brief and refine ad creative.
• Share knowledge and stay updated on platform updates and best practices.

Skills

Client-facing

Meta ads

Campaign management

Analytics

Tools

Meta Ads Manager

Pixel tracking

Job description

Ivy Social is looking for a confident, client-focused Performance Marketing Specialist to join our paid ads team on a full-time basis. You'll be a go-to specialist in Ivy's dedicated paid ads team, reporting to our Head of Performance Marketing, and the Meta ads expert our wider team relies on. Meta is the heart of this role, with the opportunity to also manage campaigns across TikTok, Reddit and Google. You'll be the lead contact for your own set of clients, so this role suits someone who is already confident in client service and account management. A solid grounding in Meta ads is important, but your ability to manage client relationships and build strong rapport is crucial to success in this role.

Key responsibilities

Act as the lead contact for a dedicated portfolio of clients, responding promptly to client emails, briefs and requests.

Plan and run regular WIP meetings with your clients, keeping deliverables on track and clients informed.

Develop strategic Meta ads plans based on client objectives, budgets and briefs, in line with the latest Meta best practice.

Get hands-on in Ads Manager: building campaigns, audiences and ad sets, setting up tracking, launching ads and monitoring performance.

Optimise campaigns on an ongoing basis, adjusting targeting, budgets, placements and creative to improve results.

Manage ads across additional channels such as TikTok, Reddit and Google as required.

Prepare and present monthly performance reports for each client, covering what's working, which creative performed best, and how we'll optimise and improve in the months ahead.

Work closely with our content and creative team to brief, test and refine ad creative.

Act as the team's go-to Meta ads specialist, sharing knowledge and staying across platform updates, new features and best practice.

Manage multiple clients, campaigns and deadlines while maintaining a high standard of quality and accuracy.

About you

Proven experience in a client-facing role, such as account management or client service, ideally within an agency.

The confidence to lead client relationships, present results and run client meetings.

Around two years of hands-on experience managing Meta ads, including setting up, launching and optimising campaigns yourself.

A solid understanding of Meta Ads Manager, campaign objectives, audiences, pixel and conversion tracking, and reporting.

The ability to turn data into clear insights and practical recommendations that clients can act on.

Strong commercial thinking and the ability to plan campaigns around client objectives and budgets.

Excellent organisational skills and the ability to manage multiple clients, campaigns and deadlines.

A strong attention to detail, particularly with budgets, tracking and campaign setup.

Confidence working independently in a remote environment, while also collaborating closely with our team.

Flawless communication and people skills that allow you to build and maintain strong relationships with our clients.

A positive, warm, and inclusive team culture.

A range of exciting client brands, projects, and challenges.

A fast-growing business with opportunities to grow and progress.

A workplace where 'working back' is not a thing that ever happens, and lunch is eaten away from your desk, not over a keyboard.

Remote working available for applicants Australia-wide, with the option to work from our creative office space in the Dairy Road precinct in Fyshwick if you're Canberra-based.

A flexible work policy to support work-life balance, including the option to start or finish early.

A competitive parental leave policy including special leave for fertility treatment, pregnancy support leave, paid parental leave for employees with more than two years' tenure, and flexible return to work support.

About us

Ivy Social is a digital and social-led marketing agency servicing clients Australia-wide. We're based in Canberra and have staff who work remotely in the Sunshine Coast and Brisbane, Australia. We're here to manage our clients' social media channels, so they can focus on running their businesses.

The details:

This is a remote role open to candidates based anywhere in Australia. Preferred locations are Canberra (where our HQ is based), Brisbane, the Sunshine Coast and South East Queensland, followed by Sydney and Melbourne.

Full-time position, Monday to Friday, 9 am to 5:30 pm, with flexibility to start or finish early in line with our flexible work policy.

Reports to the Head of Performance Marketing.

Open to candidates who are Australian residents and based in Australia. International applications won’t be considered.

Salary is negotiable based on experience.