Paid Media Specialist (Meta Ads) - Casual

Viewix Pty Ltd; Sydney; On-site; AUD 34,000 - 62,000; Full time

Benefits offered by this job

Casual flexible hours

Work alongside a talented creativeteam

Exposure to a wide range of brands and

Job summary

Viewix Pty Ltd in Sydney seeks a Paid Media Specialist (Meta Ads) to plan, build and optimise campaigns across Facebook and Instagram. This casual, on-site role in Dulwich Hill focuses on driving qualified leads through data-informed strategies, with budgets, A/B tests and performance reporting.

You'll collaborate with video producers and account teams to translate creative concepts into paid media, monitor KPIs, and continually refine targeting to improve results.

Qualifications

• Proven experience running Meta Ads campaigns with measurable results.
• Strong analytical skills and a test-and-learn mindset.
• Ability to work independently and manage multiple campaigns.
• Understanding of video-led ad creative and performance drivers.

Responsibilities

• Plan, build and manage paid campaigns across Facebook and Instagram
• Set up audiences, targeting, pixels and conversion tracking
• Monitor performance and optimise campaigns to hit KPIs
• Run A/B testing on creative, audiences and copy
• Report on results and share clear insights with the team
• Collaborate with our products/editors and provide input to video content for paid performance

Skills

Meta Ads

Campaign management

Budget management

A/B testing

Analytics

Independent work

Tools

Meta Ads Manager

Business Manager

Events Manager

Job description

Viewix is a Sydney-based social video agency specializing in high-performing Reels and Meta ads that generate qualified inbound leads, not just views. Founded in 2022, the agency has grown rapidly and now includes a team of more than 13 video producers. The team is based in Sydney’s Inner West, with a studio located in Dulwich Hill, NSW. Viewix focuses on creative, data-informed campaigns that help clients stand out in competitive digital environments and achieve measurable business outcomes.

Role Description

The Paid Media Specialist (Meta Ads) is a casual role, on-site role based in Dulwich Hill, NSW. This role is responsible for planning, building, and optimising Meta ad campaigns that align with client objectives and drive qualified leads. Day-to-day tasks include setting up campaigns in Ads Manager, managing budgets and bids, conducting A/B tests, analysing performance data, and refining targeting to improve results. The specialist will collaborate closely with video producers and account teams to translate creative concepts into paid media strategies, prepare regular performance reports, and clearly communicate insights and recommendations to internal stakeholders and clients.

Key Responsibilities

• Plan, build and manage paid campaigns across Facebook and Instagram
• Set up audiences, targeting, pixels and conversion tracking
• Monitor performance and optimise campaigns to hit KPIs
• Run A/B testing on creative, audiences and copy
• Report on results and share clear insights with the team
• Collaborate with our products/editors and provide creative input to shape video content for paid performance

About You

• Proven experience running Meta Ads campaigns with measurable results
• Confident in Meta Ads Manager, Business Manager and Events Manager
• Strong analytical skills and a test-and-learn mindset
• Understanding of video-led ad creative and what performs
• Organised, proactive and able to work independently

What We Offer

• Casual flexible hours
• Work alongside a talented creative team
• Exposure to a wide range of brands and industries
• A collaborative, close-knit team environment