Senior Performance Marketing Lead - SEM & Meta (Hybrid)

Self Money Care; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working

Superannuation

Hybrid work

Job summary

RMIT University is seeking a Performance Marketing Lead with hands-on SEM and Meta advertising expertise to drive paid media activity and reporting. The role collaborates with internal teams and external agencies to optimise campaigns across Google Ads, Adobe Search, and Meta platforms.

A client-side focus supports RMIT’s recruitment and marketing objectives. The ideal candidate moves between technical and strategic sides of paid media, with strong data-driven decision making and stakeholder

Qualifications

• Hands-on SEM and Meta advertising experience.
• Strong knowledge of Google Ads and Adobe Search.
• Ability to interpret campaign metrics and report findings.
• Experience working with agencies and internal stakeholders.

Responsibilities

• Turn briefs into paid media activity and execute campaigns.
• Manage and optimise SEM campaigns with bidding and conversion optimisation.
• Manage Meta advertising campaigns including audience targeting and setup.
• Analyse metrics and reporting to inform recommendations.
• Collaborate with internal teams and brief agencies.

Skills

Google Ads

Adobe Search

Meta advertising

Audience targeting

Campaign optimization

Data analysis

Stakeholder engagement

Paid media strategy

Performance reporting

Tools

Google Ads

Adobe Search

Job description

RMIT University is seeking a Performance Marketing Lead with hands-on SEM and Meta advertising expertise to drive paid media activity and reporting. The role collaborates with internal teams and external agencies to optimise campaigns across Google Ads, Adobe Search, and Meta platforms.

A client-side focus supports RMIT’s recruitment and marketing objectives. The ideal candidate moves between technical and strategic sides of paid media, with strong data-driven decision making and stakeholder