Performance Marketing Manager (Contract) — SEM & Meta Campaigns

Self Money Care; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Superannuation 17%

Job summary

RMIT University is seeking an experienced performance marketer to lead paid media activity across SEM and Meta advertising. You will transform briefs into effective campaigns, select channels, and optimise performance to support student recruitment and marketing objectives.

You will work across internal teams and agencies, turning data into actionable insights and recommendations. A move from agency to client-side will suit someone who thrives on detail and strategic impact in paid media.

Qualifications

• Experienced performance marketer with hands-on SEM and Meta advertising expertise.
• Ability to turn briefs into paid media activity including audience, channels, and measurement.
• Strong analytical mind to translate data into actionable recommendations and optimise campaigns.

Responsibilities

• Demonstrated hands-on experience managing SEO? (note: keep as SEM focus) managing and optimising search engine marketing campaigns with Google Ads, Adobe Search, bidding and conversion optimisation.
• Practical experience managing Meta advertising campaigns including audience targeting, campaign setup, optimisation and performance analysis.
• Strong knowledge of paid media planning and strategy to translate objectives into effective media activity; strong analytics and reporting capabilities.

Skills

SEM advertising

Meta advertising

Google Ads

Adobe Search

Bidding strategy

Campaign optimization

Analytics & reporting

Tools

Meta Ads Manager

Google Ads

Adobe Advertising Cloud

Job description

RMIT University is seeking an experienced performance marketer to lead paid media activity across SEM and Meta advertising. You will transform briefs into effective campaigns, select channels, and optimise performance to support student recruitment and marketing objectives.

You will work across internal teams and agencies, turning data into actionable insights and recommendations. A move from agency to client-side will suit someone who thrives on detail and strategic impact in paid media.