Performance Marketing Manager

Allcare; Sydney; On-site; AUD 90,000 - 150,000; Full time

Job summary

AllCare Disabilities is seeking a results-driven digital marketing lead to own our Google Ads and Meta Ads campaigns. You will drive lead generation, implement robust tracking with GA4, GTM, Pixel, and Conversions API, and optimize CRM-based attribution to measure real client outcomes.

You will collaborate with the team to improve landing pages and run weekly performance reports, focusing on cost per qualified lead across channels.

Qualifications

• Minimum 5 years hands-on experience with Google Ads and Meta Ads Manager.
• Demonstrated lead generation experience with cost per qualified lead.
• Strong GA4, GTM, Pixel and Conversions API implementation skills.
• Comfortable working inside a CRM; HubSpot preferred.
• Written English strong enough to write ad copy for an Australian audience.

Responsibilities

• Own and run Google Ads and Meta Ads end to end.
• Keyword research and negative keyword strategy.
• Build and maintain measurement layer: GA4, Google Tag Manager, Meta Pixel and Conversions API, offline conversions.
• Close the loop between ad platform and CRM to track client outcomes.
• Landing page and conversion rate optimization with existing build resources.
• Weekly reporting on cost per qualified lead by channel and campaign.

Skills

Google Ads

Meta Ads Manager

Lead generation

GA4

GTM

Conversions API

CRM usage

HubSpot

Ad copy writing

Tools

GA4

Google Tag Manager

Meta Pixel

Conversions API

HubSpot CRM

Job description

About Us

AllCare Disabilities is a registered disability service provider delivering person-centred support across residential, community, and day program settings.

About Us

AllCare Disabilities is a registered disability service provider delivering person-centred support across residential, community, and day program settings.

We create safe, inclusive environments where participants can build independence, develop skills, and stay connected to their community.

Our approach is practical and outcomes-driven. We work closely with participants, families, and support networks to deliver consistent, high-quality support that aligns with individual goals.

About The Role

This is not just a leadership role, you’ll be hands-on, you’ll shape our expansion strategy, lead the marketing campaigns and work closely with the team.

Core responsibilities:

• Own and run Google Ads (Search and Performance Max) and Meta Ads end to end
• Keyword research, match type strategy, negative keyword discipline, ongoing search term mining
• Build and maintain the measurement layer: GA4, Google Tag Manager, Meta Pixel and Conversions API, offline conversion imports
• Close the loop between ad platform and CRM so we can see which campaigns produce actual clients, not just form fills
• Landing page and conversion rate optimisation, working with existing build resources
• Weekly reporting against cost per qualified lead by channel and campaign

About You

• Minimum 5 years hands on in Google Ads and Meta Ads Manager, owning accounts directly rather than assisting
• Demonstrated lead generation experience with cost per qualified lead recorded
• Strong GA4, GTM, pixel and Conversions API implementation skills. ability to realign tracking, not just report on it
• Comfortable working inside a CRM. HubSpot preferred. Understands closed loop attribution
• Written English strong enough to write ad copy for an Australian audience that does not read as translated