Performance Marketing Lead: Google/Meta Ads & CRM

Allcare

Sydney

On-site

AUD 90,000 - 150,000

Full time

14 days+

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Job summary

AllCare Disabilities is seeking a results-driven digital marketing lead to own our Google Ads and Meta Ads campaigns. You will drive lead generation, implement robust tracking with GA4, GTM, Pixel, and Conversions API, and optimize CRM-based attribution to measure real client outcomes.

You will collaborate with the team to improve landing pages and run weekly performance reports, focusing on cost per qualified lead across channels.

Qualifications

Minimum 5 years hands-on experience with Google Ads and Meta Ads Manager.
Demonstrated lead generation experience with cost per qualified lead.
Strong GA4, GTM, Pixel and Conversions API implementation skills.
Comfortable working inside a CRM; HubSpot preferred.
Written English strong enough to write ad copy for an Australian audience.

Responsibilities

Own and run Google Ads and Meta Ads end to end.
Keyword research and negative keyword strategy.
Build and maintain measurement layer: GA4, Google Tag Manager, Meta Pixel and Conversions API, offline conversions.
Close the loop between ad platform and CRM to track client outcomes.
Landing page and conversion rate optimization with existing build resources.
Weekly reporting on cost per qualified lead by channel and campaign.