Performance Marketing Manager

AllCare Disabilities; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

AllCare Disabilities is seeking a senior marketing leader to shape our expansion strategy, own end-to-end Google Ads and Meta Ads, and collaborate with the team to drive growth across programs.

You will manage campaigns, ensure robust tracking with GA4, GTM, and Pixel, and drive CRM-integrated reporting to close the loop from ad to client.

Qualifications

• 5+ years hands on in Google Ads and Meta Ads Manager, owning accounts directly
• Demonstrated lead generation experience with cost per qualified lead tracked
• Strong GA4, GTM, pixel and Conversions API implementation skills

Responsibilities

• Own and run Google Ads (Search and Performance Max) and Meta Ads end to end
• Keyword research, match type strategy, negative keyword discipline, ongoing search term mining
• Build and maintain the measurement layer: GA4, GTM, Pixel and Conversions API
• Close the loop between ad platform and CRM so campaigns drive actual clients
• Landing page and conversion rate optimization with existing build resources
• Weekly reporting against cost per qualified lead by channel and campaign

Skills

Google Ads

Meta Ads

GA4

GTM

CRM

Tools

HubSpot

Job description

About Us

AllCare Disabilities is a registered disability service provider delivering person-centred support across residential, community, and day program settings.

We create safe, inclusive environments where participants can build independence, develop skills, and stay connected to their community.

Our approach is practical and outcomes-driven. We work closely with participants, families, and support networks to deliver consistent, high-quality support that aligns with individual goals.

About the Role

This is not just a leadership role, you’ll be hands-on, you’ll shape our expansion strategy, lead the marketing campaigns and work closely with the team.

Core responsibilities:

• Own and run Google Ads (Search and Performance Max) and Meta Ads end to end
• Keyword research, match type strategy, negative keyword discipline, ongoing search term mining
• Build and maintain the measurement layer: GA4, Google Tag Manager, Meta Pixel and Conversions API, offline conversion imports
• Close the loop between ad platform and CRM so we can see which campaigns produce actual clients, not just form fills
• Landing page and conversion rate optimisation, working with existing build resources
• Weekly reporting against cost per qualified lead by channel and campaign

About You

• Minimum 5 years hands on in Google Ads and Meta Ads Manager, owning accounts directly rather than assisting
• Demonstrated lead generation experience with cost per qualified lead recorded
• Strong GA4, GTM, pixel and Conversions API implementation skills. ability to realign tracking, not just report on it
• Comfortable working inside a CRM. HubSpot preferred. Understands closed loop attribution
• Written English strong enough to write ad copy for an Australian audience that does not read as translated