Performance Marketing Manager

Allcare Disabilities Australia; Sydney; Presencial; AUD 120.000 - 180.000; Jornada completa

Descripción de la vacante

AllCare Disabilities Australia is seeking an experienced digital advertising lead to drive growth across residential and community programs. You will own campaigns, optimize ROI, and collaborate with the team to expand our outreach in Australia.

You will manage Google Ads and Meta Ads end-to-end, build measurement through GA4/GTM/Pixel, and report on cost per qualified lead by channel. Strong English copy for the Australian audience required.

Formación

• Minimum 5 years hands-on in Google Ads and Meta Ads Manager
• Demonstrated lead generation experience with cost per qualified lead
• Strong GA4, GTM, Pixel and Conversions API implementation skills
• Comfortable working inside a CRM; HubSpot preferred
• Written English strong enough to write ad copy for an Australian audience that does not read as translated

Responsabilidades

• Own and run Google Ads (Search and Performance Max) and Meta Ads end to end
• Keyword research, match type strategy, negative keyword discipline, ongoing search term mining
• Build and maintain the measurement layer: GA4, Google Tag Manager, Meta Pixel and Conversions API, offline conversion imports
• Close the loop between ad platform and CRM so we can see which campaigns produce actual clients, not just form fills
• Landing page and conversion rate optimisation, working with existing build resources
• Weekly reporting against cost per qualified lead by channel and campaign

Conocimientos

Paid media strategy

Lead generation

Analytics & attribution

Herramientas

GA4

Google Tag Manager

Meta Pixel

Conversions API

HubSpot

Google Ads

Meta Ads Manager

Descripción del empleo

AllCare Disabilities is a registered disability service provider delivering person-centred support across residential, community, and day program settings.

We create safe, inclusive environments where participants can build independence, develop skills, and stay connected to their community.

Our approach is practical and outcomes-driven. We work closely with participants, families, and support networks to deliver consistent, high-quality support that aligns with individual goals.

About Us

AllCare Disabilities is a registered disability service provider delivering person-centred support across residential, community, and day program settings.

We create safe, inclusive environments where participants can build independence, develop skills, and stay connected to their community.

Our approach is practical and outcomes-driven. We work closely with participants, families, and support networks to deliver consistent, high-quality support that aligns with individual goals.

About the Role

This is not just a leadership role, you’ll be hands-on, you’ll shape our expansion strategy, lead the marketing campaigns and work closely with the team.

Core responsibilities:

• Own and run Google Ads (Search and Performance Max) and Meta Ads end to end

• Keyword research, match type strategy, negative keyword discipline, ongoing search term mining

• Build and maintain the measurement layer: GA4, Google Tag Manager, Meta Pixel and Conversions API, offline conversion imports

• Close the loop between ad platform and CRM so we can see which campaigns produce actual clients, not just form fills

• Landing page and conversion rate optimisation, working with existing build resources

• Weekly reporting against cost per qualified lead by channel and campaign

About You

• Minimum 5 years hands on in Google Ads and Meta Ads Manager, owning accounts directly rather than assisting

• Demonstrated lead generation experience with cost per qualified lead recorded

• Strong GA4, GTM, pixel and Conversions API implementation skills. ability to realign tracking, not just report on it

• Comfortable working inside a CRM. HubSpot preferred. Understands closed loop attribution

• Written English strong enough to write ad copy for an Australian audience that does not read as translated