Growth-Driven Performance Marketing Lead

Australian Ethical Investment Ltd; Sydney; On-site; AUD 90,000 - 150,000; Full time

Job summary

Australian Ethical is seeking a commercially focused performance marketer to lead paid acquisition across Google Ads and Meta Ads. You’ll shape strategy, use data-driven insights to improve conversion and maximise ROI, and partner with agencies for strong execution.

3+ years in performance marketing with GA4/Tag Manager experience and a data-driven mindset will help you succeed in this role based in Sydney.

Qualifications

• 3+ years' experience in performance marketing across Google Ads and Meta Ads
• Strong experience in campaign reporting, analysis and data interpretation
• Hands-on experience with GA4, Google Tag Manager and dashboarding tools such as Looker Studio or Supermetrics
• Demonstrated campaign optimization across bidding, audience segmentation, A/B testing and real-time decisions
• Experience using AI tools and platform automation to improve efficiency and scale testing

Responsibilities

• Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to commercial, audience, brand and acquisition goals.
• Brief, guide and partner with the media agency on campaign setup, targeting, bidding, creative testing, channel mix and optimisation priorities.
• Review campaign performance, budget pacing and key metrics to identify opportunities for stronger conversion, acquisition growth and return on media investment.
• Write, review and refine ad and SEM copy, providing creative direction that is clear, compelling and campaign-aligned.
• Analyse campaign performance across CPC, CPL, CPA, ROI and full-funnel conversion, maintaining dashboards and reporting routines for decision-making.
• Use platform AI and automation, including Google Performance Max, Smart Bidding and Meta Advantage+, for testing and reporting.
• Partner with Digital, Product, UX, Data, Legal, Compliance, design and agency teams to improve tracking, landing-page conversion and compliant delivery.

Skills

Performance marketing

Campaign strategy

Data interpretation

Agency management

Tools

GA4

Google Tag Manager

Looker Studio

Supermetrics

Google Ads

Meta Ads

AI tools

Job description

Australian Ethical is seeking a commercially focused performance marketer to lead paid acquisition across Google Ads and Meta Ads. You’ll shape strategy, use data-driven insights to improve conversion and maximise ROI, and partner with agencies for strong execution.

3+ years in performance marketing with GA4/Tag Manager experience and a data-driven mindset will help you succeed in this role based in Sydney.