Paid Media Specialist

Durack Civil; Gold Coast City; Sur place; AUD 60 000 - 90 000; Plein temps

Résumé du poste

Durack Group on the Gold Coast is seeking a technically minded Paid Media Specialist to manage and optimise digital campaigns across its growing brands, including Durack Civil and Boldstone.

You will work with an in-house creative team to ensure content performs, focusing on the technical execution, audience targeting, data analysis and ongoing optimisation across Meta and LinkedIn.

Qualifications

• Proven hands-on experience with Meta Ads Manager and LinkedIn campaigns.
• Strong ability to target audiences and optimise campaigns based on data.
• Experience with GA4, pixels and reporting dashboards.
• Comfortable working with spreadsheets and advertising metrics.
• Detail-oriented, analytical and commercially minded.

Responsabilités

• Set up, manage and optimise Meta (Facebook/Instagram) and LinkedIn campaigns.
• Manage audience targeting, custom/lookalike audiences and retargeting.
• Utilise CRM data to improve targeting and performance.
• Monitor campaigns, adjust budgets and optimise for CPA/ROAS.
• Conduct A/B tests on audiences, placements, creatives and structures.
• Manage Meta Pixel and Conversions API tracking.
• Track lead quality, cost per lead, conversions and ROAS.
• Prepare simple weekly performance reports with clear recommendations.
• Collaborate with the in-house creative team to improve content performance.
• Stay updated on platform changes and new advertising tools.

Connaissances

Meta Ads Manager

LinkedIn Ads

Audience Targeting

GA4 Tracking

Data Analysis

Campaign Optimisation

Reporting Dashboards

Pixel & Conversions API

Outils

GA4

Description du poste

Meta Ads | LinkedIn Ads | Digital Performance

Durack Group | Gold Coast

We’re looking for a technically minded Paid Media Specialist to manage and optimise digital advertising campaigns across our growing portfolio of businesses, including Durack Civil and Boldstone.

We have an in-house creative team producing high-quality content and campaigns. We need someone who knows how to make that content perform.

This is a hands‑on role focused on the technical side of digital advertising, audience targeting, data analysis and continuous campaign optimisation.

What You’ll Be Doing

Setting up, managing and optimising Meta (Facebook and Instagram) and LinkedIn advertising campaigns.

Managing audience targeting, custom audiences, lookalike audiences and retargeting.

Working with customer databases and CRM data to improve campaign targeting.

Monitoring campaign performance and adjusting budgets towards the best-performing advertisements.

A/B testing audiences, placements, creative variations and campaign structures.

Managing Meta Pixel, Conversions API and conversion tracking.

Tracking lead quality, cost per lead, conversions and return on advertising spend.

Preparing simple weekly performance reports with clear recommendations.

Working alongside our creative team to identify which content is performing and where improvements can be made.

Staying across platform updates, algorithms and new advertising tools.

What We’re Looking For

Proven hands‑on experience with Meta Ads Manager.

Experience running LinkedIn advertising campaigns.

Strong understanding of audience data, targeting and campaign optimisation.

Experience with GA4, tracking pixels and reporting dashboards.

Comfortable working with spreadsheets, data and advertising metrics.

Detail‑oriented, analytical and commercially minded.

Someone who enjoys the technical execution of advertising rather than just the creative side.

Experience with property development, lead generation or B2B advertising would be beneficial but isn’t essential.

Why Join Us?

You’ll work across multiple growing brands with an established internal creative team supplying the content.

You’ll have the opportunity to manage meaningful advertising budgets, experiment with new approaches and see the commercial impact of your work.

We’re looking for someone who takes pride in the detail, understands the numbers and knows how to make good advertising perform even better.

If you love the technical side of digital advertising and know your way around Meta Ads Manager, we’d like to hear from you.