Paid Media Specialist - Meta & Google Ads

seek.com.au; Gold Coast City; Presencial; AUD 80.000 - 110.000; Jornada completa

Descripción de la vacante

Aspire Fundraising on the Gold Coast invites a hands-on Paid Media Specialist to manage Meta and Google Ads campaigns for multiple charitable campaigns. Working in-office with our Digital Manager, you will focus on performance, ROAS and conversion optimisation rather than content creation.

You'll monitor campaigns daily, optimise budgets, audiences and bidding, run A/B tests, and report insights. A strong analytical mindset, attention to detail and ability to work across a small team are

Formación

• Minimum 3 years' hands-on Meta Ads experience.
• Proven Google Ads campaign management.
• Strong data analysis and reporting skills.
• Ability to manage multiple campaigns and budgets.

Responsabilidades

• Build, launch and optimise Meta and Google Ads campaigns for multiple client accounts.
• Monitor performance daily and adjust to improve results.
• Manage budgets, targeting, placements, bidding and ad sets.
• Analyze data to identify trends and issues.
• Prepare campaign performance reports and recommendations.
• Conduct ongoing A/B testing of audiences and creatives.
• Collaborate with website/technical teams to improve measurement.

Conocimientos

Meta Ads management

Google Ads management

Campaign optimization

ROAS analysis

Analytics

Budget management

Communication skills

Independent worker

Herramientas

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Conversion tracking

Descripción del empleo

Paid Media Specialist - Meta & Google Ads

About us

Aspire Fundraising is an established Australian fundraising and marketing business, located in Molendinar on the Gold Coast. We work with charitable and not-for-profit organisations across the country. We specialise in developing, managing and promoting fundraising campaigns, including charity lotteries, through digital advertising, direct marketing and integrated fundraising solutions. We are looking for a hands‑on experienced, commercially minded Paid Media Specialist to join our team, in office, and work closely with our Digital Manager.

About the role

You will be responsible for the day-to-day management, monitoring and optimisation of paid advertising campaigns across Meta (Facebook and Instagram) and Google Ads. Working alongside our Digital Manager, you will help manage multiple campaigns simultaneously, maximise return on advertising spend (ROAS), identify growth opportunities and ensure advertising budgets are being used effectively. This is not primarily a social media content creation role. We are looking for someone who understands paid advertising, campaign performance and conversion optimisation.

Key responsibilities

• Build, launch, manage and optimise Meta and Google Ads campaigns across multiple client accounts.
• Monitor campaign performance daily and make adjustments to improve results.
• Manage campaign budgets, audience targeting, placements, bidding strategies and ad sets.
• Identify underperforming campaigns and recommend changes to improve ROAS.
• Scale successful campaigns while maintaining commercially acceptable acquisition costs.
• Manage retargeting, prospecting and customer acquisition strategies.
• Monitor ROAS, cost per acquisition (CPA), cost per purchase, conversion rates and other key performance indicators.
• Analyse advertising data to identify trends, opportunities and performance issues.
• Prepare clear campaign performance reports and recommendations.
• Conduct ongoing A/B testing of audiences, advertising creative, messaging and campaign structures.
• Recommend new advertising formats, messaging and audience strategies.
• Work with our website and technical teams to improve conversion measurement and campaign performance.

About you

• Minimum 3 years' hands‑on experience managing Meta Ads campaigns.
• Demonstrated experience managing Google Ads campaigns.
• Strong working knowledge of Meta Ads Manager and Google Ads.
• Proven ability to manage multiple advertising campaigns and budgets simultaneously.
• Strong understanding of ROAS, CPA, conversion rates and campaign optimisation.
• Experience with Meta Pixel, GA4, Google Tag Manager and conversion tracking.
• Strong analytical skills and confidence interpreting campaign data.
• Ability to work independently, prioritise competing deadlines and proactively resolve performance issues.
• Strong communication skills and a collaborative, results-focused approach.
• Competitive remuneration based on experience.
• A full-time, office-based position on the Gold Coast with parking provided.
• The opportunity to work across multiple national fundraising campaigns.
• Direct collaboration with an experienced Digital Manager and in-house creative and technical teams.
• Exposure to meaningful advertising budgets, diverse campaigns and measurable commercial outcomes.
• A supportive team environment with opportunities to develop your technical and performance marketing expertise.

Please note:

If you are successful in making it to the interview stage, you will be contacted within a week of sending through your application. All other applications will be kept on file, unless you specifically request that we don't. Thank you for your application.