Digital Performance Specialist

Searchability®; Brisbane; On-site; AUD 72,000 - 120,000; Full time

Job summary

Searchability is seeking a Digital Performance Specialist to drive multi-channel campaigns across Google, Meta and LinkedIn. You will develop media strategies, optimise performance, and translate results into actionable insights while collaborating with a team of creatives and strategists.

You will explore AI and automation to streamline campaign management, reporting and optimization, and build strong client relationships through clear communication of strategies and results.

Qualifications

• 4+ years hands-on paid media experience across Google Ads, Meta and LinkedIn.
• Experience across TikTok, Pinterest or programmatic display is a plus.
• Ability to develop media strategies and recommendations.
• Strong analytical skills and translating data into insights.
• Experience with GA4 and GTM and conversion tracking.

Responsibilities

• Manage multi-channel campaigns across Google Ads, Meta and LinkedIn.
• Develop media strategies and plans.
• Optimise campaign performance using data and testing.
• Collaborate with creative teams.
• Identify opportunities for improvement and testing.
• Build client relationships and communicate performance and recommendations.
• Turn data into actionable insights and reports.
• Explore AI and automation to streamline management and reporting.

Skills

Paid media

Google Ads

Meta Ads

LinkedIn Ads

Data analysis

GA4

GTM

AI/ automation interest

Tools

GA4

Google Tag Manager

Job description

DIGITAL PERFORMANCE SPECIALIST | Paid Media, Strategy & Optimisation

Salary: Up to $120K + Super

Are you a paid media specialist who can combine creative thinking with data-driven strategy to deliver real results? We’re looking for an experienced Digital Ads Specialist to take ownership of multi-channel campaigns, working across Google, Meta, LinkedIn and a range of other digital advertising platforms.

You’ll work closely with a talented team of creatives, developers, copywriters and strategists, giving you the opportunity to collaborate on campaigns from initial concept through to execution and optimisation.

WHAT WILL YOU BE DOING?

• Manage multi-channel campaigns across Google Ads, Meta and LinkedIn
• Develop media strategies and plans
• Optimise campaign performance using audience insights, data and testing to improve results.
• Collaborate with creative teams
• Identify opportunities for improvement, testing new creative, targeting, placements and budget allocations.
• Build strong client relationships, confidently communicating campaign strategies, performance and recommendations.
• Turn data into actionable insights, producing reports that explain performance
• Explore AI and automation, finding smarter ways to streamline campaign management, reporting and processes

WHAT YOU'LL NEED

• 4+ years' hands-on paid media experience, with strong expertise across Google Ads, Meta and LinkedIn.
• Experience working across additional digital channels such as TikTok, Pinterest or programmatic display.
• The ability to develop media strategies and recommendations
• Strong analytical skills and the ability to translate performance data into meaningful insights.
• Experience with GA4, Google Tag Manager (GTM) and conversion tracking
• An interest in AI, automation and finding new ways to improve campaign efficiency.