Digital Performance Lead

Lance Montana Media; City of Brisbane; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Brisbane office with pool and end-of-旅

Job summary

Lance Montana Media in Brisbane is seeking an experienced Digital Ads Specialist to lead hands-on campaigns across Google Ads, Meta, LinkedIn and other major platforms. You will collaborate with designers, copywriters and strategists to turn client objectives into effective media plans and reporting.

You have 5+ years of paid media experience, strong analytics in GTM/GA4, and a proactive, collaborative mindset.

Qualifications

• 5+ years of hands-on paid media experience across multiple platforms.
• Experience shaping strategy and turning objectives into media plans.
• Strong data analytics and reporting skills with GTM/GA4.

Responsibilities

• Work with the creative team to shape campaign approaches and channel strategies.
• Turn client objectives into practical media plans across Google and Meta.
• Set up, manage and optimize campaigns using performance and audience insights.
• Recommend tests and improvements to creative, messaging, targeting, placements and budgets.
• Explain strategies, results and recommendations to clients with clarity.
• Prepare reports that translate numbers into actionable next steps.
• Develop new tools and processes to improve efficiency and effectiveness.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Paid media

Campaign optimization

Tools

GTM

GA4

Job description

We're looking for an experienced Digital Ads Specialist who can connect strong creative ideas with smart media strategy. You'll be responsible for the hands-on management of ad channels across Meta, Google, LinkedIn and other important ad platforms in Australia including TikTok, programmatic, Pinterest, and Reddit.

At Lance Montana, you'll be supported by designers, developers, copywriters, animators, account managers and strategists. We are looking for someone who shares our curious, always learning DNA, and has actively incorporated AI and automation into their ad management and reporting processes. Candidates with data analytics, and conversion tracking skills in GTM, GA4 and Meta will be highly regarded during the selection process.

Key responsibilities

• Work with the creative team to shape campaign approaches, ad concepts and channel strategies
• Turn client objectives into practical media plans across Google and Meta, with opportunities to work across LinkedIn, Pinterest, TikTok and programmatic display
• Set up, manage and optimise campaigns, using performance and audience insights to guide your decisions
• Recommend tests and improvements to creative, messaging, targeting, placements and budgets
• Talk clients through strategies, results and recommendations with clarity and confidence
• Prepare reports that explain what the numbers mean and what we should do next
• Innovate new tools and processes to improve efficiency and effectiveness

About you

• 5+ years' hands-on paid media experience, with strong expertise in Google Ads, Meta, LinkedIn
• Experience advertising across other digital channels such as TikTok, Pinterest or programmatic display
• Experience developing strategy and making recommendations, as well as executing campaigns
• The confidence to contribute ideas in creative and strategic planning
• A curious, analytical mind and a creative approach to solving problems
• A collaborative attitude, sound judgement and attention to detail
• Data analytics and conversion tracking skills in GTM, GA4 and Meta are highly regarded
• Access to Brisbane-based office with a pool and end of trip facilities
• A genuinely supportive team environment, where the majority of team members have been with the company for over 5 years