Paid Advertising Specialist

Shiels Group; Adelaide; On-site; AUD 70,000 - 90,000; Full time

Job summary

Shiels Group in Adelaide seeks a commercially minded Paid Advertising Specialist to drive paid media across four Australian brands—Shiels, Grahams, Watch Depot and Ice Jewellery. This hands-on role owns campaign execution, optimisation and reporting across Meta, Google, YouTube, TikTok and emerging channels, collaborating with Ecommerce, Content, CRM and Buying teams.

Based in Adelaide, you will manage budgets, pacing, forecasting and testing plans, translating insights into creative briefs and

Qualifications

• 2–4 years of hands-on paid media experience.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Experience with GA4, Google Merchant Centre and ecommerce reporting tools.
• Background in retail, ecommerce or fast-paced commercial environment.
• Ability to connect platform metrics to revenue and profitability.
• Strong attention to detail, communication and organisational skills.

Responsibilities

• Manage and optimise Meta Ads campaigns, including prospecting, retargeting, Advantage+ Shopping and catalogue/DPA.
• Oversee Google Search, Shopping, Performance Max and YouTube activity.
• Monitor performance against revenue, MER, ROAS, CAC and acquisition targets.
• Manage budgets, pacing and forecasting across multiple brands.
• Develop structured testing plans across creative, audience, format and bidding strategies.
• Translate performance insights into clear creative briefs.
• Build reporting dashboards and conduct funnel and conversion analysis.
• Apply AI and automation to improve efficiency without compromising accuracy.

Skills

Meta Ads Manager

Google Ads

GA4

Retail/ecommerce experience

Tools

Google Merchant Centre

Shopify

Job description

Shiels Group is seeking a commercially minded Paid Advertising Specialist to drive paid media performance across four established Australian retail brands: Shiels, Grahams, Watch Depot and Ice Jewellery.

This is a hands‑on role for an experienced practitioner — not an entry‑level position. You’ll take ownership of campaign execution, optimisation and reporting across Meta, Google, YouTube, TikTok and emerging channels, working closely with our Ecommerce, Content, CRM and Buying teams.

Key responsibilities

• Manage and optimise Meta Ads campaigns, including prospecting, retargeting, Advantage+ Shopping and catalogue/DPA
• Oversee Google Search, Shopping, Performance Max and YouTube activity
• Monitor performance against revenue, MER, ROAS, CAC and acquisition targets
• Manage budgets, pacing and forecasting across multiple brands
• Develop structured testing plans across creative, audience, format and bidding strategies
• Translate performance insights into clear creative briefs
• Build reporting dashboards and conduct funnel and conversion analysis
• Apply AI and automation to improve efficiency without compromising accuracy

What we’re looking for

• 2–4 years' hands‑on paid media experience
• Strong working knowledge of Meta Ads Manager and Google Ads (Search, Shopping, PMax)
• Experience with GA4, Google Merchant Centre and ecommerce reporting tools
• A background in retail, ecommerce or another fast‑paced commercial environment
• Ability to connect platform metrics to revenue and profitability outcomes
• Strong attention to detail, communication and organisational skills

Experience with Shopify or Shopify Plus, and current Google Ads or Meta certifications, will be highly regarded.

Why join Shiels Group

This role offers genuine exposure to senior leadership, media planning and budget‑allocation decisions, within a collaborative team where your work has a direct and visible impact on revenue growth.

We welcome applications from candidates who bring commercial judgement, curiosity and a genuine commitment to campaign accuracy.

Based in Adelaide