Paid Media Specialist – Multi-Channel Retail Growth

Shiels Group

Adelaide

Sur place

AUD 70 000 - 90 000

Plein temps

14 jours+

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Résumé du poste

Shiels Group in Adelaide seeks a commercially minded Paid Advertising Specialist to drive paid media across four Australian brands—Shiels, Grahams, Watch Depot and Ice Jewellery. This hands-on role owns campaign execution, optimisation and reporting across Meta, Google, YouTube, TikTok and emerging channels, collaborating with Ecommerce, Content, CRM and Buying teams.

Based in Adelaide, you will manage budgets, pacing, forecasting and testing plans, translating insights into creative briefs and

Qualifications

2–4 years of hands-on paid media experience.
Strong knowledge of Meta Ads Manager and Google Ads.
Experience with GA4, Google Merchant Centre and ecommerce reporting tools.
Background in retail, ecommerce or fast-paced commercial environment.
Ability to connect platform metrics to revenue and profitability.
Strong attention to detail, communication and organisational skills.

Responsabilités

Manage and optimise Meta Ads campaigns, including prospecting, retargeting, Advantage+ Shopping and catalogue/DPA.
Oversee Google Search, Shopping, Performance Max and YouTube activity.
Monitor performance against revenue, MER, ROAS, CAC and acquisition targets.
Manage budgets, pacing and forecasting across multiple brands.
Develop structured testing plans across creative, audience, format and bidding strategies.
Translate performance insights into clear creative briefs.
Build reporting dashboards and conduct funnel and conversion analysis.
Apply AI and automation to improve efficiency without compromising accuracy.