Performance Marketing Specialist

Shiels Group; Adelaide; On-site; AUD 80,000 - 110,000; Full time

Job summary

Shiels Group is seeking a commercially minded Performance Marketing Specialist to drive paid media performance across four established Australian retail brands: Shiels, Grahams, Watch Depot and Ice Jewellery. This hands-on role involves owning campaign execution, optimisation and reporting across Meta, Google, YouTube, TikTok and emerging channels.

You will work closely with Ecommerce, Content, CRM and Buying teams to translate insights into revenue growth, manage budgets, and develop testing

Qualifications

• 2–4 years' hands-on paid media experience.
• Strong working knowledge of Meta Ads Manager and Google Ads (Search, Shopping, PMax).
• Experience with GA4, Google Merchant Centre and ecommerce reporting tools.
• A background in retail, ecommerce or another fast-paced commercial environment.
• Ability to connect platform metrics to revenue and profitability outcomes.
• Strong attention to detail, communication and organisational skills.

Responsibilities

• Manage and optimise Meta Ads campaigns, including prospecting, retargeting, Advantage+ Shopping and catalogue/DPA
• Oversee Google Search, Shopping, Performance Max and YouTube activity
• Monitor performance against revenue, MER, ROAS, CAC and acquisition targets
• Manage budgets, pacing and forecasting across multiple brands
• Develop structured testing plans across creative, audience, format and bidding strategies
• Translate performance insights into clear creative briefs
• Build reporting dashboards and conduct funnel and conversion analysis
• Apply AI and automation to improve efficiency without compromising accuracy

Skills

Paid media

Meta Ads Manager

Google Ads

GA4

Google Merchant Centre

Ecommerce reporting

Retail experience

Analytics

Communication

Organization

Tools

Shopify

Shopify Plus

Job description

Shiels Group is seeking a commercially minded Performance Marketing Specialist to drive paid media performance across four established Australian retail brands: Shiels, Grahams, Watch Depot and Ice Jewellery.

This is a hands-on role for an experienced practitioner — not an entry-level position. You'll take ownership of campaign execution, optimisation and reporting across Meta, Google, YouTube, TikTok and emerging channels, working closely with our Ecommerce, Content, CRM and Buying teams.

Key responsibilities:

• Manage and optimise Meta Ads campaigns, including prospecting, retargeting, Advantage+ Shopping and catalogue/DPA
• Oversee Google Search, Shopping, Performance Max and YouTube activity
• Monitor performance against revenue, MER, ROAS, CAC and acquisition targets
• Manage budgets, pacing and forecasting across multiple brands
• Develop structured testing plans across creative, audience, format and bidding strategies
• Translate performance insights into clear creative briefs
• Build reporting dashboards and conduct funnel and conversion analysis
• Apply AI and automation to improve efficiency without compromising accuracy

What we're looking for:

• 2–4 years' hands-on paid media experience
• Strong working knowledge of Meta Ads Manager and Google Ads (Search, Shopping, PMax)
• Experience with GA4, Google Merchant Centre and ecommerce reporting tools
• A background in retail, ecommerce or another fast-paced commercial environment
• Ability to connect platform metrics to revenue and profitability outcomes
• Strong attention to detail, communication and organisational skills

Experience with Shopify or Shopify Plus, and current Google Ads or Meta certifications, will be highly regarded.

Why join Shiels Group:

This role offers genuine exposure to senior leadership, media planning and budget-allocation decisions, within a collaborative team where your work has a direct and visible impact on revenue growth.

We welcome applications from candidates who bring commercial judgement, curiosity and a genuine commitment to campaign accuracy.