Growth-Driven Paid Media Specialist

Shiels Group; Adelaide; On-site; AUD 80,000 - 110,000; Full time

Job summary

Shiels Group is seeking a commercially minded Performance Marketing Specialist to drive paid media performance across four established Australian retail brands: Shiels, Grahams, Watch Depot and Ice Jewellery. This hands-on role involves owning campaign execution, optimisation and reporting across Meta, Google, YouTube, TikTok and emerging channels.

You will work closely with Ecommerce, Content, CRM and Buying teams to translate insights into revenue growth, manage budgets, and develop testing

Qualifications

• 2–4 years' hands-on paid media experience.
• Strong working knowledge of Meta Ads Manager and Google Ads (Search, Shopping, PMax).
• Experience with GA4, Google Merchant Centre and ecommerce reporting tools.
• A background in retail, ecommerce or another fast-paced commercial environment.
• Ability to connect platform metrics to revenue and profitability outcomes.
• Strong attention to detail, communication and organisational skills.

Responsibilities

• Manage and optimise Meta Ads campaigns, including prospecting, retargeting, Advantage+ Shopping and catalogue/DPA
• Oversee Google Search, Shopping, Performance Max and YouTube activity
• Monitor performance against revenue, MER, ROAS, CAC and acquisition targets
• Manage budgets, pacing and forecasting across multiple brands
• Develop structured testing plans across creative, audience, format and bidding strategies
• Translate performance insights into clear creative briefs
• Build reporting dashboards and conduct funnel and conversion analysis
• Apply AI and automation to improve efficiency without compromising accuracy

Skills

Paid media

Meta Ads Manager

Google Ads

GA4

Google Merchant Centre

Ecommerce reporting

Retail experience

Analytics

Communication

Organization

Tools

Shopify

Shopify Plus

Job description

Shiels Group is seeking a commercially minded Performance Marketing Specialist to drive paid media performance across four established Australian retail brands: Shiels, Grahams, Watch Depot and Ice Jewellery. This hands-on role involves owning campaign execution, optimisation and reporting across Meta, Google, YouTube, TikTok and emerging channels.

You will work closely with Ecommerce, Content, CRM and Buying teams to translate insights into revenue growth, manage budgets, and develop testing