Own GTM Growth for SaaS/AI (Sydney, Hybrid)

Bluebird; Sydney; Hybrid; AUD 250,000 - 300,000; Full time

Job summary

Bluebird, a fast-growing SaaS/AI startup, seeks a GTM Growth Lead in Sydney. This hybrid role centers on go-to-market ownership, including positioning, messaging, and quarterly launch playbooks.

You will work with a founder-led team to drive speed, autonomy, and impact across marketing functions. You will shape events, lead management in HubSpot, and both paid and organic channels, delivering AI-powered assets with rigorous quality control.

Qualifications

• 3–7 years in B2B marketing at a high-growth company.
• Hands-on HubSpot or Salesforce experience.
• Track record of ROI on ad spend and agency management.
• Ability to explain actions, impact, and timing with concrete results.
• Experience running events and webinars end to end.

Responsibilities

• Own product marketing: positioning, messaging, and launch playbooks for releases.
• Plan and manage in-person events and webinars, including pre/post marketing.
• Issue announcements and change logs across channels.
• Define lead quality (MQL) and tighten lead flow in HubSpot/Salesforce.
• Oversee paid and organic channels with ROI-backed business cases.
• Manage external agencies to deliver outcomes and quality assets.
• Lead AI-native execution: build pages, collateral, and derivative assets.

Skills

B2B marketing

Events & webinars

ROI measurement

Lead flow management

GTM strategy

Tools

HubSpot

Salesforce

Job description

Bluebird, a fast-growing SaaS/AI startup, seeks a GTM Growth Lead in Sydney. This hybrid role centers on go-to-market ownership, including positioning, messaging, and quarterly launch playbooks.

You will work with a founder-led team to drive speed, autonomy, and impact across marketing functions. You will shape events, lead management in HubSpot, and both paid and organic channels, delivering AI-powered assets with rigorous quality control.