GTM Growth Lead

Bluebird; Sydney; Hybrid; AUD 250,000 - 300,000; Full time

Job summary

Bluebird, a fast-growing SaaS/AI startup, seeks a GTM Growth Lead in Sydney. This hybrid role centers on go-to-market ownership, including positioning, messaging, and quarterly launch playbooks.

You will work with a founder-led team to drive speed, autonomy, and impact across marketing functions. You will shape events, lead management in HubSpot, and both paid and organic channels, delivering AI-powered assets with rigorous quality control.

Qualifications

• 3–7 years in B2B marketing at a high-growth company.
• Hands-on HubSpot or Salesforce experience.
• Track record of ROI on ad spend and agency management.
• Ability to explain actions, impact, and timing with concrete results.
• Experience running events and webinars end to end.

Responsibilities

• Own product marketing: positioning, messaging, and launch playbooks for releases.
• Plan and manage in-person events and webinars, including pre/post marketing.
• Issue announcements and change logs across channels.
• Define lead quality (MQL) and tighten lead flow in HubSpot/Salesforce.
• Oversee paid and organic channels with ROI-backed business cases.
• Manage external agencies to deliver outcomes and quality assets.
• Lead AI-native execution: build pages, collateral, and derivative assets.

Skills

B2B marketing

Events & webinars

ROI measurement

Lead flow management

GTM strategy

Tools

HubSpot

Salesforce

Job description

GTM Growth Lead | Sydney | Hybrid | SaaS/AI Startup-Scaleup | Circa $250k-300k OTE

Company Profile

Our client is an established, profitable SaaS business operating in the political intelligence space. The core platform has just been fully rebuilt, and customer feedback has been outstanding. A new revolutionary AI product for public, corporate, policy, and communications teams is launching, and go-to-market across EU and APAC begins early next year.

The product is strong. What the business has been missing is someone to own taking it to market. Marketing budget is already allocated, and there's real flexibility to invest further as results come through.

Role

You'll be the company's first dedicated marketing owner. This is a hands-on individual contributor role, and you'll shape what marketing looks like for the business from the ground up.

You'll work directly with a collaborative, output-driven founder who gives you genuine autonomy. You'll set the direction, own the decisions, and work closely with a small, high-performing team across sales and customer success. You'll have AI tools, budget, and agency support where it makes sense, but you'll be the one doing the work and driving the results.

This role suits someone who has learned what good GTM looks like at an established high-growth company and now wants the ownership, speed, and impact that come with building it themselves.

What you'll own

• Product marketing: positioning, messaging, and launch playbooks for a steady stream of product releases, acting as the voice of the customer
• Events and webinars: in-person events and webinars, including the marketing before and after each one
• Announcements: product announcements, change logs (internal and external), and LinkedIn, so customers and the market see the business moving every week
• Lead flow: managing leads through HubSpot, defining what qualifies as an MQL, and tightening that definition as you learn from sales
• Paid and organic: ads, SEO, and AEO, each backed by a business case and a clear return on spend
• Agencies: bringing in outside support for ads or copywriting where it makes sense, and managing those agencies to outcomes
• AI-native execution: building feature pages, collateral, and derivative assets with AI, always with a critical eye and quality control

How you'll be measured

• Sales-accepted leads: the current target is 10 per month, and success means exceeding it. Targets will be broken down by market as EU, APAC, and the new AI product come online.
• Leading indicators: metrics you'll define, track, and report on, showing progress before the headline lead number lands.
• Return on ad spend: a clear view of where every marketing dollar goes and what it brings back.

You’ll thrive here if you have

• 3-7 years in B2B marketing, ideally at an established high-growth company where you learned disciplined GTM
• Hands-on experience in HubSpot or Salesforce, including managing lead flow, tracking leading metrics, and defining MQLs
• A track record of measuring ROI on ad spend and managing agencies with clear expectations
• Strong skills in your own trade, with AI as a tool you use critically to multiply your output
• The ability to explain specifically what you did, how and when you did it, and the impact it had
• Strong opinions grounded in experience, and the confidence to challenge sales and product constructively
• Experience running events and webinars end to end

Bonus points for:

product marketing or launch experience, or taking a product into a new region and treating it as a brand-new market.

The details

• Package: competitive base plus variable, depending on experience
• Location and working model: Sydney, CBD - Hybrid
• Process: initial conversation with Bluebird, then a virtual screen with the founder, then a practical assessment based on a real business challenge, then a meeting with the team