National Sales Director: Beverages & Retail Growth

Brightside Executive Search; Melbourne; On-site; AUD 160,000 - 200,000; Full time

Job summary

BrightSide Executive Search is seeking a commercially driven National Sales Manager VIC or NSW to lead the sales strategy across Australia. You will manage key national retail partnerships and distributor relationships, driving revenue growth and coordinating cross-functional teams.

The role reports to the Sales & Marketing Director and involves leading a small team, overseeing budgets, forecasts and product launches within the wine, beverages or FMCG sectors.

Qualifications

• Proven experience in sales leadership, ideally in wine, beverages or FMCG.
• Strong relationships with major national retailers & distributors.
• Excellent commercial acumen and data-driven approach to sales performance.

Responsibilities

• Lead national sales strategy and execution across all Australian states and territories.
• Drive revenue growth through key national retail partnerships (Endeavour Drinks Group, Coles Liquor).
• Manage distributor relationships and implement annual sales and trade marketing programs.
• Oversee direct wholesale account management.
• Develop sales and expense budgets in collaboration with Sales Director and CFO.
• Monitor sales performance, identify trends, and report to senior leadership with actionable insights.
• Conduct regular business reviews with customers to drive sales and address performance issues.
• Manage and develop a small team of Brand Ambassadors in QLD, NSW and VIC.
• Contribute to product launches, marketing campaigns and new product development.
• Represent the brand at tastings, wine dinners and industry events.

Skills

Sales leadership

National sales

Budget forecasting

Data-driven sales

Job description

BrightSide Executive Search is seeking a commercially driven National Sales Manager VIC or NSW to lead the sales strategy across Australia. You will manage key national retail partnerships and distributor relationships, driving revenue growth and coordinating cross-functional teams.

The role reports to the Sales & Marketing Director and involves leading a small team, overseeing budgets, forecasts and product launches within the wine, beverages or FMCG sectors.