Head of Spirits Sales & Growth

BrightSide Executive Search

Melbourne

On-site

AUD 150,000 - 220,000

Full time

34 hours ago

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Job summary

BrightSide Executive Search is seeking a General Manager of Sales to shape the commercial future of a fast-growing Australian spirits business. You will own sales strategy and performance across independent retail, key accounts and wholesale channels in a hands-on leadership role.

We’re looking for a proven track record in liquor sales, strong negotiation skills, and the ability to build strategic customer plans.

Qualifications

Proven liquor sales experience with established relationships across retail and/or wholesale channels.
Strong track record in national retail negotiations and securing new listings.
Experience managing independent retail customers and wholesale partners.
Solid commercial acumen including pricing, margins and promotions.
Ability to develop and execute customer plans and achieve sales targets.

Responsibilities

Develop and execute the sales strategy to drive distribution, revenue, volume and profitable growth across channels.
Lead national retail range reviews, negotiations and ranging opportunities with compelling proposals.
Build relationships with key retail buying teams and wholesale partners.
Create and implement customer business plans covering pricing, promos and activations.
Identify new opportunities, drive account openings and increase rate of sale.
Own pricing structures, terms, promotions and margin management.
Monitor wholesaler performance and stock levels to maximise distribution.
Provide forecasts, pipeline updates and performance reporting to support brand growth.