National Sales Manager VIC or NSW

BrightSide Executive Search; Melbourne; On-site; AUD 160,000 - 200,000; Full time

Job summary

A national sales recruitment firm is seeking a National Sales Manager to lead sales strategy across Australia. The role involves managing key national retailer relationships and driving revenue growth in the beverages sector. Ideal candidates will have strong sales leadership experience and a passion for wine. This full-time position offers a salary range of A$160,000 to A$200,000 annually.

Qualifications

• Proven experience in sales leadership, ideally in the wine, beverages or FMCG sector.
• Excellent commercial acumen and a data-driven approach to sales performance.
• Experience managing budgets, forecasting and delivering on growth targets.

Responsibilities

• Lead national sales strategy and execution across Australia.
• Drive revenue growth through key national retail partnerships.
• Manage distributor relationships and sales programs.

Skills

Sales leadership experience

Strong relationships with national retailers

Excellent commercial acumen

Ability to influence cross-functional teams

Budget management and forecasting

Passion for wine

Job description

Join to apply for the National Sales Manager VIC or NSW role at BrightSide Executive Search

We are seeking a commercially driven and strategic National Sales Manager to lead and execute the sales strategy across Australia. This key leadership role is responsible for driving revenue growth and managing high-value relationships with national retailers and distributors.

Reporting to the Sales & Marketing Director, you will work closely and collaboratively with cross-functional teams to achieve the business objectives of this well-established, family-owned company.

Base pay range

A$160,000.00/yr - A$200,000.00/yr

This range is provided by BrightSide Executive Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Key Responsibilities

• Lead national sales strategy and execution across all Australian states and territories.
• Drive revenue growth through key national retail partnerships (Endeavour Drinks Group, Coles Liquor).
• Manage distributor relationships and implement annual sales and trade marketing programs.
• Oversee direct wholesale account management.
• Develop sales and expense budgets in collaboration with the Sales Director and CFO.
• Monitor sales performance, identify trends, and report to senior leadership with actionable insights.
• Conduct regular business reviews with customers to drive sales and address performance issues.
• Manage and develop a small team of Brand Ambassadors in QLD, NSW and VIC.
• Contribute to product launches, marketing campaigns and new product development.
• Represent the brand at tastings, wine dinners and industry events.
• Advise on innovation and commercial opportunities to support business growth.

What You’ll Bring

• Proven experience in sales leadership, ideally within the wine, beverages or FMCG sector.
• Strong relationships with major national retailers and distributors.
• Excellent commercial acumen and a data-driven approach to sales performance.
• Ability to influence, lead and inspire cross-functional teams and stakeholders.
• Experience managing budgets, forecasting, and delivering on growth targets.
• Passion for wine and a willingness to represent the brand at key industry events.
• A collaborative mindset, with the ability to work across departments and bring people together.

This role will suit a highly energised and motivated individual with a genuine passion for partnering with major national retail chains and a proven ability to lead, inspire, and drive performance across distributor teams.

For a confidential chat, please apply now!

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales and Management

Industries

• Wholesale Alcoholic Beverages
• Food and Beverage Services
• Food and Beverage Manufacturing