National Distributors Sales Manager

Lincoln Electric Company; Sydney; Remote; AUD 90,000 - 130,000; Full time

Job summary

Lincoln Electric Australia in Sydney, NSW, is seeking a results-driven Sales & Channel Manager to optimize distributor networks and drive regional growth. You will map channels, appoint or replace distributors, and work with area sales leaders to implement programs and budgets across markets.

Responsibilities include distributor training, loyalty and rebate programs, development of tools and handbooks, VOC-driven product opportunities, and digitization efforts using e-commerce and Tableau.

Qualifications

• Bachelor Degree or above.
• Sales & marketing skills.
• Strategic thinking.
• Ability to work with multicultural environment.
• Analytical and problem-solving skills.
• Independence and self-reliance.

Responsibilities

• Evaluate current distributor channels to appoint or replace distributors by region.
• Develop distributor program including annual meetings, budgets, loyalty and rebates.
• Develop distributor training programs with technical team based on customer needs.
• Develop distributor tools: handbook, toolboxes, and packages.
• Map existing distributors to increase share of wallet.
• Identify new product opportunities via VOC and global footprint; collaborate with product teams.
• Coordinate with sales and technical departments to meet regional budgets.
• Drive digitization of the business via e-commerce and Tableau usage.

Skills

Sales & marketing skills

Strategic thinking

Multicultural environment

Analytical & problem-solving

Relationship building

Organisational skills

Teamworking

Independence & self-reliance

Sound judgement & business sense

Education

Bachelor's degree or above

Tools

Tableau

Job description

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Lincoln Electric is a high-performance industrial machinery and technology leader who helps customers manufacture and maintain vital equipment and infrastructure. Lincoln Electric’s innovative solutions enable higher quality and productivity across a variety of processes including welding, cutting, brazing, machining, process automation, and field repair. The Company leverages proprietary technologies and expertise in materials science, power electronics, automation, and intelligent software to help customers build better and achieve resilience in their operations. Headquartered in Cleveland, Ohio, Lincoln Electric is the essential ‘Linc’ that keeps the economy running. The Company operates 71 manufacturing and automation facilities across 20 countries and serves customers in over 160 countries. For more information about Lincoln Electric and its products and services, visit the Company’s website at https://www.lincolnelectric.com .

Job Responsibilities

Responsibilities :

• Evaluate current distributors’ channel to appoint and/or replace distributors where necessary. Map all channels and develop strategy per region along with the area sales leader.
• Develop distributor program: annual distributors meeting, annual and quarterly budget meetings, loyalty program, rebate systems, stock-sharing information etc. Support area sales leader on the successful execution of the program
• Develop together with technical team on distributors training programs, based on customer voice/needs.
• Develop distributor tools: handbook, toolboxes, and packages.
• Execute complete mapping of existing distributors with a target to increase share of wallet.
• Identify new product opportunities by evaluating and leveraging our global manufacturing footprint and executing VOC sessions. Work close with local and global product management teams.
• Coordinate and work close with sales and technical department to develop solutions, solve issues, and deliver regional distributors budget.
• Develop strategic distributors’ campaigns and support sales leaders on their execution.
• Drive the “digitization” of the business via e-commerce & tableau utilization.
• Understand distributor business model and identify gaps between LE model and theirs. Align strategies in targeted products/solutions, inventory, marketing etc

Job Requirements

• Bachelor Degree or above
• A solid commercial and good technical background
• Sales & marketing skills
• Strategic thinking
• Ability to work with multicultural environment
• Sound judgement, good business sense and structure
• Organisational skills
• Team working capability
• The ability to build relationships quickly and effectively
• Analytical and problem-solving skills
• Resilience and tenacity
• Independence and self-reliance

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.

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