National Distributors Sales Manager

Lincoln Electric; Sydney; On-site; AUD 100,000 - 180,000; Full time

Job summary

Lincoln Electric is seeking a dynamic sales-focused professional to optimize distributor networks across regions. You will map channels, develop training, and craft incentive programs while coordinating with product and technical teams to deliver regional results.

The role emphasizes strategic distributor campaigns, e-commerce initiatives, and building rapid, effective relationships with partners to grow market share.

Qualifications

• Bachelor Degree or above.
• Solid commercial and good technical background.
• Sales & marketing skills.
• Strategic thinking and ability to work with multicultural environment.

Responsibilities

• Evaluate current distributors’ channel to appoint and/or replace distributors where necessary. Map all channels and develop strategy per region along with the area sales leader.
• Develop distributor program: annual distributors meeting, annual and quarterly budget meetings, loyalty program, rebate systems, stock-sharing information etc. Support area sales leader on the successful execution of the program
• Develop together with technical team on distributors training programs, based on customer voice/needs.
• Develop distributor tools: handbook, toolboxes, and packages.
• Execute complete mapping of existing distributors with a target to increase share of wallet.
• Identify new product opportunities by evaluating and leveraging our global manufacturing footprint and executing VOC sessions.
• Coordinate and work close with sales and technical department to develop solutions, solve issues, and deliver regional distributors budget.
• Develop strategic distributors’ campaigns and support sales leaders on their execution.
• Drive the “digitization” of the business via e-commerce & tableau utilization.
• Understand distributor business model and identify gaps between LE model and theirs. Align strategies in targeted products/solutions, inventory, marketing etc

Skills

Sales & Marketing

Strategic thinking

Relationship building

Analytical skills

Multicultural collaboration

Organisational skills

Teamwork

Resilience

Education

Bachelor's degree

Job description

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Lincoln Electric is a high-performance industrial machinery and technology leader who helps customers manufacture and maintain vital equipment and infrastructure. Lincoln Electric’s innovative solutions enable higher quality and productivity across a variety of processes including welding, cutting, brazing, machining, process automation, and field repair. The Company leverages proprietary technologies and expertise in materials science, power electronics, automation, and intelligent software to help customers build better and achieve resilience in their operations. Headquartered in Cleveland, Ohio, Lincoln Electric is the essential ‘Linc’ that keeps the economy running. The Company operates 71 manufacturing and automation facilities across 20 countries and serves customers in over 160 countries. For more information about Lincoln Electric and its products and services, visit the Company’s website at https://www.lincolnelectric.com .

Job Responsibilities

Responsibilities :

• Evaluate current distributors’ channel to appoint and/or replace distributors where necessary. Map all channels and develop strategy per region along with the area sales leader.
• Develop distributor program: annual distributors meeting, annual and quarterly budget meetings, loyalty program, rebate systems, stock-sharing information etc. Support area sales leader on the successful execution of the program
• Develop together with technical team on distributors training programs, based on customer voice/needs.
• Develop distributor tools: handbook, toolboxes, and packages.
• Execute complete mapping of existing distributors with a target to increase share of wallet.
• Identify new product opportunities by evaluating and leveraging our global manufacturing footprint and executing VOC sessions. Work close with local and global product management teams.
• Coordinate and work close with sales and technical department to develop solutions, solve issues, and deliver regional distributors budget.
• Develop strategic distributors’ campaigns and support sales leaders on their execution.
• Drive the “digitization” of the business via e-commerce & tableau utilization.
• Understand distributor business model and identify gaps between LE model and theirs. Align strategies in targeted products/solutions, inventory, marketing etc

Job Requirements

• Bachelor Degree or above
• A solid commercial and good technical background
• Sales & marketing skills
• Strategic thinking
• Ability to work with multicultural environment
• Sound judgement, good business sense and structure
• Organisational skills
• Team working capability
• The ability to build relationships quickly and effectively
• Analytical and problem-solving skills
• Resilience and tenacity
• Independence and self-reliance

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.

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