National Bakery & Foodservice Sales Lead

Yaffa's Kitchen; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Well & Good, a gluten-free food manufacturer based in Noble Park, Victoria, seeks a National Foodservice & Bakery Sales Manager to own national sales and marketing for foodservice and bakery channels. You will converse with bakers, provide practical technical advice, and collaborate with cross-functional teams to forecast growth and deliver EBITDA targets.

The role requires substantial bakery-industry experience, strong sales results, and the ability to manage budgets, terms, and trade

Qualifications

• Substantial bakery-industry experience and strong technical product knowledge.
• Proven sales or account-management success in foodservice or bakery channels.
• Strategic thinking with practical follow-through and attention to detail.
• Comfortable with budgets, forecasts and growth strategies.
• Strong reporting, communication, and cross-functional collaboration.

Responsibilities

• Develop and execute the national foodservice sales plan, winning new customers and growing existing bakery and distributor accounts against targets.
• Grow and manage national foodservice sales, building distribution and new-line ranges.
• Manage key accounts end to end, including trading terms and negotiations.
• Provide hands-on product advice, run trials and demonstrations with the technical team.
• Bring customer feedback into new product development with the product team.
• Plan promotional activity, manage trade spend and evaluate ROI.
• Report sales vs budget, forecast, and prepare annual business review.

Skills

Bakery-industry experience

Sales management

Account management

Strategic thinking

Budgeting & forecasting

Job description

Well & Good, a gluten-free food manufacturer based in Noble Park, Victoria, seeks a National Foodservice & Bakery Sales Manager to own national sales and marketing for foodservice and bakery channels. You will converse with bakers, provide practical technical advice, and collaborate with cross-functional teams to forecast growth and deliver EBITDA targets.

The role requires substantial bakery-industry experience, strong sales results, and the ability to manage budgets, terms, and trade