National FoodService & Bakery Sales Manager

Yaffa's Kitchen; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Well & Good, a gluten-free food manufacturer based in Noble Park, Victoria, seeks a National Foodservice & Bakery Sales Manager to own national sales and marketing for foodservice and bakery channels. You will converse with bakers, provide practical technical advice, and collaborate with cross-functional teams to forecast growth and deliver EBITDA targets.

The role requires substantial bakery-industry experience, strong sales results, and the ability to manage budgets, terms, and trade

Qualifications

• Substantial bakery-industry experience and strong technical product knowledge.
• Proven sales or account-management success in foodservice or bakery channels.
• Strategic thinking with practical follow-through and attention to detail.
• Comfortable with budgets, forecasts and growth strategies.
• Strong reporting, communication, and cross-functional collaboration.

Responsibilities

• Develop and execute the national foodservice sales plan, winning new customers and growing existing bakery and distributor accounts against targets.
• Grow and manage national foodservice sales, building distribution and new-line ranges.
• Manage key accounts end to end, including trading terms and negotiations.
• Provide hands-on product advice, run trials and demonstrations with the technical team.
• Bring customer feedback into new product development with the product team.
• Plan promotional activity, manage trade spend and evaluate ROI.
• Report sales vs budget, forecast, and prepare annual business review.

Skills

Bakery-industry experience

Sales management

Account management

Strategic thinking

Budgeting & forecasting

Job description

National FoodService & Bakery Sales Manager

Well & Good is a gluten-free food manufacturer based in Noble Park, Victoria, serving bakery and foodservice customers nationally. As the National Foodservice & Bakery Sales Manager, you will own foodservice sales and marketing nationally. This role requires someone who genuinely loves baking: you will speak the language of bakers, give practical technical advice, roll up your sleeves to troubleshoot on the bakery floor, and think strategically about accounts, budgets, forecasts and growth. Substantial bakery-industry experience is essential to this role.

Key responsibilities

Develop and execute the national foodservice sales plan, winning new customers and growing existing bakery and distributor accounts against agreed sales and margin targets

Grow and manage national foodservice sales, building distribution and new-line ranging with bakers, foodservice distributors, buying groups and end-user accounts

Manage key accounts end to end, including trading terms, negotiations, promotional programs and the pursuit of preferred-supplier status

Provide hands‑on product advice, run trials and demonstrations, and solve problems alongside the technical team

Bring customer feedback and market intelligence into new product development, working with the product development team

Plan promotional and trade activity, manage trade spend against budget, and evaluate effectiveness and return on investment.

Plan, manage, set‑up and report on Food Service trade shows in partnership with other sales and marketing team members.

Maintain account plans, follow up, forecast accurately and keep claims and reconciliations under control

Report sales versus budget, ranging, pipeline and trends twice monthly, and prepare and present the annual business review

Provide two‑weekly customer contact plan. Report on previous two week customer contacts.

Work closely with the Managing Director, technical, marketing, administration and accounts teams to deliver on cost and service commitments

Prepare and negotiate annual budgets; manage the foodservice departmental budget and be accountable for its EBITDA performance

About you

Substantial bakery-industry experience and strong technical product knowledge

A genuine love of baking and the bakery industry

Proven sales or account‑management success in foodservice or bakery channels

Strategic thinking paired with practical follow‑through; organised and detail‑focused

Comfortable with business systems and spreadsheets; digitally confident and quick to pick up new tools

Clear, confident reporting and communication, from senior management presentations to bakery‑floor conversations

Personable, friendly and real; a team player who builds trust with customers and colleagues

Knowledge of the gluten‑free industry and its unique challenges (highly regarded)

Hands‑on baking skills and practical baking knowledge (highly regarded)

Experience working with national distributors and buying groups (highly regarded)

About us

Well & Good is a gluten-free food manufacturer based in Noble Park, Victoria, serving bakery and foodservice customers nationally.