Strategic B2B Marketing Leader for Growth & ROI

Private Advertiser; Brisbane; On-site; AUD 110,000 - 165,000; Full time

Job summary

Private Advertiser in Australia seeks a Marketing Manager to lead strategic marketing and business development across all product streams. You will shape go-to-market plans, manage budgets, and direct campaigns to deliver measurable ROI and revenue growth.

The role requires a commerce/marketing qualification, proven B2B marketing leadership, and strong analytics. A driver’s licence and experience with AI tools are expected.

Qualifications

• Commerce/Marketing qualification completed.
• Experience in a Marketing Management role in a service-based or B2B organisation.
• Proven leadership and staff management capabilities.
• Experience setting marketing strategy with budgets and people.
• Current driver’s licence and strong ROI literacy.
• Knowledge of digital marketing technologies and AI data tools.

Responsibilities

• Develop annual marketing and business development strategy aligned to business plan.
• Set objectives supporting revenue growth and profitability across product streams.
• Determine marketing mix and allocate investment for impact.
• Translate strategy into quarterly plans with priorities and measures.
• Monitor marketing environment, brief CEO on implications.
• Identify new product/market opportunities from insights.
• Formulate annual budget with Financial Accountant and advise on priorities.
• Analyse ROI and reallocate spend to top-performing activities.
• Lead and develop the Client Coordinator to execute the strategy.
• Plan, organise, and supervise day-to-day marketing operations.

Skills

Marketing strategy

Budget management

ROI analysis

Digital marketing

Analytics & AI tools

Team leadership

B2B marketing

Go-to-market planning

Education

Commerce/Business/Marketing degree

Tools

Google Ads

CRM systems

AI analytics tools

Job description

Private Advertiser in Australia seeks a Marketing Manager to lead strategic marketing and business development across all product streams. You will shape go-to-market plans, manage budgets, and direct campaigns to deliver measurable ROI and revenue growth.

The role requires a commerce/marketing qualification, proven B2B marketing leadership, and strong analytics. A driver’s licence and experience with AI tools are expected.