Strategic B2B Marketing Manager - Brand & Growth

Paynter Dixon; Sydney; Sur place; AUD 130 000 - 150 000; Plein temps

Résumé du poste

Paynter Dixon is seeking an experienced Marketing Manager to join our Brand & Marketing team and help shape how our business is seen, understood and considered by the people who matter most.

This hands-on B2B marketer will turn brand and growth strategy into coordinated marketing activity across NSW, QLD, SA and ACT, working with our creative, business development and project teams to bring stories to life.

Qualifications

• Proven experience managing B2B marketing campaigns from planning through to execution and reporting.
• Experience working in construction, property, professional services or another relationship-led, long-cycle industry.
• Strong hands-on knowledge of paid social, search, SEO, website analytics, CRM and marketing automation.
• Experience managing agencies, budgets, timelines and multiple stakeholders.
• Strong analytical skills and the ability to turn performance data into practical recommendations.
• Excellent writing and editorial skills, with the confidence to work with senior leaders, technical specialists and business development teams.
• Strong project management skills and the ability to manage multiple priorities without losing sight of the bigger picture.
• A commercially focused mindset and an understanding that brand activity needs to support long-term business outcomes.

Responsabilités

• Develop and deliver an annual marketing plan and campaign calendar across priority markets and audiences.
• Lead integrated B2B campaigns across paid, owned, earned and relationship channels.
• Manage digital campaigns across LinkedIn, paid social, search, audience targeting and retargeting.
• Drive website performance, SEO, landing pages, content and customer journeys.
• Develop CRM, segmentation and marketing automation initiatives to improve engagement and follow-up.
• Turn major construction projects, client relationships, technical expertise and project milestones into compelling content and campaigns.
• Work with our creative and PR partners to amplify Paynter Dixon’s stories and market presence.
• Support targeted events and activations that strengthen relationships with clients and key decision makers.
• Use data and insights to measure campaign performance, identify opportunities and continuously improve marketing investment.
• Partner with Business Development to create practical marketing tools, project case studies, proof points and resources that support our teams in winning and retaining business.
• Support brand research and tracking to understand awareness, familiarity, perception and consideration in our priority markets.

Connaissances

B2B marketing

Paid social

Search

SEO

Website analytics

CRM

Marketing automation

Agency management

Budgets

Stakeholders

Analytics

Copywriting

Project management

Outils

CRM

Marketing Automation

Google Analytics

LinkedIn Ads

SEO tools

Description du poste

Paynter Dixon is seeking an experienced Marketing Manager to join our Brand & Marketing team and help shape how our business is seen, understood and considered by the people who matter most.

This hands-on B2B marketer will turn brand and growth strategy into coordinated marketing activity across NSW, QLD, SA and ACT, working with our creative, business development and project teams to bring stories to life.