B2B Marketing Lead — Architectural Lighting (Australia)

Bespoke Careers; Sydney; On-site; AUD 120,000 - 130,000; Full time

Benefits offered by this job

Superannuation

Ownership of marketing strategy

Job summary

Bespoke Careers is assisting a growing architectural lighting brand to appoint a commercially minded B2B Marketing Manager in Australia. You will lead marketing strategy, strengthen brand positioning and build relationships with architects and interior designers to drive new business opportunities.

Experience in a design-led industry, digital campaigns, and content-driven storytelling will be essential to create impactful campaigns that translate into measurable growth across the Australian

Qualifications

• Proven experience in B2B marketing within design-led industries such as architectural lighting, interiors or furniture.
• Strong understanding of brand development, digital marketing, lead generation and strategy.
• Experience managing SEO, Google Ads, social media, website content and marketing analytics."
• Excellent communication and relationship-building skills to engage architects and interior designers.
• Creative and commercially focused approach translating campaigns into measurable business results.

Responsibilities

• Develop and implement marketing strategies to strengthen brand positioning and support business growth in architectural and interior design markets.
• Build relationships with architects, interior designers, lighting designers and industry partners through networking, events and product presentations.
• Manage digital marketing activities across social media, email campaigns, SEO, Google Ads and website content to generate qualified leads.
• Oversee content creation, including project photography, case studies and design-led campaigns showcasing the brand's products.
• Monitor marketing performance, manage budgets and analyse campaign results to improve engagement and ROI.

Skills

B2B marketing

Brand development

Digital marketing

Lead generation

Marketing strategy

Communication

Relationship building

Creativity

Commercial focus

SEO

Google Ads

Social media

Website content

Marketing analytics

Education

Bachelor's degree or relevant qualification

Job description

Bespoke Careers is assisting a growing architectural lighting brand to appoint a commercially minded B2B Marketing Manager in Australia. You will lead marketing strategy, strengthen brand positioning and build relationships with architects and interior designers to drive new business opportunities.

Experience in a design-led industry, digital campaigns, and content-driven storytelling will be essential to create impactful campaigns that translate into measurable growth across the Australian