Marketing Lead: Brand & Growth Strategist

Aspect Personnel; Melbourne; Vor Ort; AUD 100.000 - 170.000; Vollzeit

Zusammenfassung

Aspect Personnel in Melbourne is seeking a Marketing Lead to take ownership of a brand with a strong Victorian presence. You will work closely with the Managing Director to shape the marketing plan and lead its delivery in a hands-on role.

You'll drive multi-channel campaigns, craft engaging content, manage digital assets, and collaborate with the recruitment team to support business development while continuously improving brand experience for clients and candidates.

Qualifikationen

• Experience marketing a service-based business
• Experience delivering marketing initiatives across multiple channels
• Strong written communication skills and the ability to tell a compelling brand story
• Confidence working closely with a recruitment or business development team
• Digital fluency, including experience with AI tools, automation and platforms such as MailChimp, Zapier, Survey Monkey, Canva, LinkedIn and a CRM
• An analytical and curious approach, with the ability to interpret data and recommend improvements
• A collaborative, proactive and values-aligned working style
• A tertiary qualification in marketing, communications or advertising

Aufgaben

• Elevate Aspect’s presence across digital, brand, and customer engagement channels.
• Collaborate with the MD to shape and deliver the marketing plan.
• Lead multi-channel campaigns to engage clients and candidates.
• Oversee the annual PACE Survey & Report, newsletters and customer satisfaction programs.
• Create and evolve marketing collateral, digital assets and recruitment materials.
• Manage website updates, UX improvements and SEO/AEO optimisation.
• Produce engaging content across social media, digital channels and internal communications.
• Coordinate external suppliers and agencies.
• Support event marketing, photography and promotional merchandise.
• Contribute to new staff onboarding with brand setup and training.

Kenntnisse

Marketing strategy

Multi-channel marketing

Brand storytelling

Written communication

Collaboration

Data interpretation

Creative mindset

Recruitment/business development acume

Ausbildung

Bachelor's degree in Marketing/Communications/Advertising

Tools

MailChimp

Zapier

SurveyMonkey

Canva

LinkedIn

CRM

Jobbeschreibung

Aspect Personnel in Melbourne is seeking a Marketing Lead to take ownership of a brand with a strong Victorian presence. You will work closely with the Managing Director to shape the marketing plan and lead its delivery in a hands-on role.

You'll drive multi-channel campaigns, craft engaging content, manage digital assets, and collaborate with the recruitment team to support business development while continuously improving brand experience for clients and candidates.