National Marketing Manager

Trend Personnel Pty Ltd; Gold Coast City; On-site; AUD 140,000 - 190,000; Full time

Job summary

Trend Personnel Pty Ltd is seeking a senior marketing leader to steer the national B2B marketing, brand and communications strategy. You will work with the CEO and senior leaders to strengthen brand position, drive sustainable growth and engage key customers, partners and industry stakeholders.

You will build a clear brand across divisions, lead integrated campaigns, translate complex offerings into compelling messages, and guide launches with strong go-to-market plans.

Qualifications

• Minimum 10 years' senior B2B marketing experience in construction/property sectors.
• Strong knowledge of the Australian construction industry and market trends.
• Proven ability to develop national B2B marketing strategies with measurable outcomes.
• Experience leading marketing teams and managing external agencies.

Responsibilities

• Develop and lead the national B2B marketing, brand and communications strategy.
• Build a consistent brand position across divisions, channels and touchpoints.
• Lead campaigns across trade marketing, paid media, social, PR, events and sales collateral.
• Translate technical products into clear, commercially effective messages.
• Develop thought leadership and content programs for the construction sector.
• Drive initiatives that support sales teams, distributors and channel partners.
• Lead product/service launches with go-to-market plans and tools.
• Collaborate with national sales to improve lead generation and conversions.
• Manage annual marketing plans, budgets and ROI measurement.

Tools

HubSpot

Salesforce

Google Analytics

Job description

Leading national developer/builder with majority blue chip international ownership. Recognised for their outstanding staff retention and career progression opportunities, this company has seen significant grow and is now firmly established as a Top 10 developer/builder in Australia.

About the role

Provide strategic leadership of company's national marketing function, with responsibility for strengthening the organisation's brand and market position, supporting sustainable business growth and driving effective engagement with key customers, partners and industry stakeholders. Working closely with the CEO and senior leadership team, the role leads the development and execution of integrated marketing, brand and communications strategies that align with organisational priorities, support commercial objectives and enhance the company's position across its markets.

Key responsibilities

Develop and lead the national B2B marketing, brand and communications strategy in line with business objectives, sales targets and growth plans

Build and maintain a clear and consistent brand position across business divisions, products, channels and stakeholder touchpoints

Lead integrated campaigns across trade marketing, channel communications, paid media, social media, email, public relations, events, partnerships and sales collateral

Translate technical products, specifications and business capabilities into clear, persuasive and commercially effective messaging

Develop thought leadership, industry content and communications programs that strengthen authority and credibility within the construction sector

Develop marketing initiatives that support sales teams, distributors, dealers, builders, trade customers, industry partners and other key B2B audiences

Lead product, service and business launches, including go-to-market plans, campaign development, sales tools, communications and channel activation

Partner with the national sales team to improve lead generation, channel engagement, customer retention and sales conversion

Manage annual marketing plans, budgets and campaign calendars, including marketing return on investment

Lead and develop the marketing team, providing clear direction, accountability, support and appropriate creative autonomy

About you

Minimum 10 years' senior B2B marketing experience, with construction and/or property industry experience

Strong, current knowledge of the Australian construction industry, including market trends, trade channels, customer needs, competitor activity and commercial pressures

Proven experience developing and delivering national B2B marketing strategies with measurable commercial outcomes

Demonstrated experience in trade marketing, channel marketing, demand generation, customer engagement and sales enablement

Experience marketing technical products, specifications, services or complex business solutions

Strong commercial acumen, including budget management, campaign reporting, return on investment and pipeline contribution

Demonstrated experience leading and developing marketing teams and managing external agencies and suppliers

Excellent written communication, copywriting and presentation skills

Strong stakeholder management skills, with confidence working with executive leaders, sales teams, trade customers, industry partners and external stakeholders

Willingness and flexibility to travel locally and interstate as required