Member Engagement & CRM Specialist

Bankstown Sports

Canterbury-Bankstown

On-site

AUD 90,000 - 120,000

Full time

3 days ago

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Job summary

Bankstown Sports is seeking an experienced CRM & Loyalty Specialist to join our Marketing team in Sydney. You will own CRM activity from planning and segmentation through to campaign build, testing, deployment and analysis, turning member insights into targeted campaigns across our dining, entertainment and venues.

You’ll collaborate with Marketing, Membership, Gaming and venue teams to strengthen member connections, improve visitation and loyalty.

Qualifications

4–5 years in CRM, loyalty or database marketing.
Hands-on experience building CRM campaigns.
Strong segmentation and data-driven marketing.
Proficient with marketing automation platforms.
Excellent analytical and interpretation skills.
Detail-oriented with strong organisation.

Responsibilities

Build and deliver targeted email, SMS and member marketing campaigns.
Create meaningful customer segments using member behaviour, visitation, spend and engagement data.
Develop activation, retention, loyalty, reactivation and win-back campaigns.
Manage campaign audiences, filters, exclusions, offers and eligibility criteria.
Support loyalty initiatives and rewards across venues.
Monitor campaign performance and turn data into insights.
Collaborate with Marketing, Membership, Gaming, F&B and venues to bring campaigns to life.
Ensure QA before campaigns go live.