CRM & Lifecycle Marketing Specialist (14-Month FTC)

BWS; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Discounts card

Wellbeing programs

Learning & development

Employee discounts

Job summary

BWS, part of Endeavour Group, is seeking a Marketing Specialist - CRM & Lifecycle in Sydney to drive multi-channel CRM campaigns across email, push, and SMS. You will partner with Marketing, Merchandise, and eCommerce to plan, deliver, and optimise campaigns, with a focus on customer lifecycle and loyalty programs.

You will manage CRM calendar, build audiences using data attributes, and leverage Responsys/Amperity to create engaging content while tracking campaign performance and reporting

Qualifications

• 5+ years of digital marketing experience.
• Strong communicator capable of building relationships with internal and external stakeholders.
• CRM and automation marketing experience, preferably with Responsys.
• Extensive experience with A/B and multivariate testing.
• Experience with HTML would be a plus.
• Passion for the drinks industry.

Responsibilities

• Manage end-to-end development and execution of the BWS CRM campaign calendar with cross-functional teams.
• Continuously test and optimise CRM campaigns using data insights to maximise engagement and conversion.
• Lead Customer Lifecycle activities including sign-up, onboarding, and linkage to Everyday Rewards.
• Contribute to tactical initiatives within the broader customer loyalty strategy in BWS.
• Collaborate with marketing, creative, ecommerce, tech, merchandise and operations for channel strategy.
• Develop innovative dynamic content and lifecycle trigger programs using Responsys and other martech platforms.

Skills

Data-driven marketing

Digital marketing

CRM automation

A/B testing

Stakeholder management

Creative briefs

Communication skills

Creative attention to detail

Drinks industry passion

Tools

Oracle Responsys

Amperity

HTML

Job description

BWS, part of Endeavour Group, is seeking a Marketing Specialist - CRM & Lifecycle in Sydney to drive multi-channel CRM campaigns across email, push, and SMS. You will partner with Marketing, Merchandise, and eCommerce to plan, deliver, and optimise campaigns, with a focus on customer lifecycle and loyalty programs.

You will manage CRM calendar, build audiences using data attributes, and leverage Responsys/Amperity to create engaging content while tracking campaign performance and reporting