Customer Relationship Management Executive

FDJ UNITED; City of Melbourne; On-site; AUD 80,000 - 100,000; Full time

Job summary

A leading gambling company in Melbourne is seeking a Customer Relationship Management Executive to support the CRM and retention marketing strategy for its brand in Australia. The ideal candidate will have over 2.5 years of experience in data-driven marketing, excellent writing skills, and a strong interest in sports and racing. This full-time role offers the opportunity to collaborate closely with cross-functional teams and manage integrated marketing campaigns.

Qualifications

• 2.5+ years of experience in data-driven direct marketing or CRM.
• Excellent writing, communication, and presentation skills.
• Strong interest in Australian Sports and Racing.
• Analytical skills with ability to interpret performance data.

Responsibilities

• Manage and optimise on-site assets with promotions via in-house CMS.
• Execute end-to-end CRM campaigns across multiple channels.
• Collaborate with internal teams to deliver seamless experiences.
• Support broader marketing initiatives with insights and creative ideas.

Skills

Data-driven direct marketing

Writing and communication skills

Analytical and reporting skills

Planning and organisation

Stakeholder management

Tools

Microsoft Office Suite

CRM systems

CMS systems

Job description

Customer Relationship Management Executive

Reporting to the CRM Manager (Australia), the CRM Executive will support the Australian CRM and retention marketing strategy for the Unibet brand in Australia. This role is hands‑on and fast‑paced, working within the Australian marketing team while collaborating closely with cross‑functional teams both locally and globally to deliver on clearly defined quarterly and annual targets.

Responsibilities

• Manage and optimise on‑site assets with relevant promotions and content via our in‑house CMS (content management system)
• Execute end‑to‑end CRM campaigns and promotional calendars across multiple owned channels – managing all stages from concept, creative briefing, and build through to in‑market delivery, optimisation, and post‑market analysis to ensure accuracy, consistency, and alignment with business goals
• Operate a range of integrated marketing technology platforms, including promotion creation/setup and multi‑channel marketing‑communication tools
• Write engaging, on‑brand marketing copy and collaborate with designers to produce high‑quality creative assets for sports and racing campaigns
• Support broader marketing and retention initiatives by contributing insights, creative ideas, and performance learnings
• Collaborate with internal teams including Product, Customer Support, Design, and Global CRM to deliver seamless customer experiences across all touchpoints
• The role may require some occasional evening calls with European colleagues

Skills, Knowledge, and Experience

• 2.5+ years of experience in data‑driven direct marketing (or CRM) through agency and/or B2C roles, having held responsibility for the implementation and execution of direct marketing/CRM campaigns.
• Excellent writing, communication, and presentation skills with strong attention‑to‑detail
• A strong interest in Australian Sports and Racing – experience within the sports/racing or wagering industry is highly desirable but not required.
• Excellent planning, organisation, and stakeholder management skills, balancing multiple projects simultaneously.
• Strong analytical and reporting skills, with the ability to interpret performance data and identify actionable improvements
• Proficient in Microsoft Office Suite and familiar with CRM and CMS systems; experience with mar‑tech tools is highly desirable.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Gambling Facilities and Casinos

Location

Sydney, New South Wales, Australia