CRM & Loyalty Lifecycle Specialist

White Fox Boutique Pty; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Stunning new office in Rosebery with 1

On-site parking

Wellness benefits including on-site PT

Monthly clothing allowance & staff-dis

Regular team events

In-house coffee bar

Staff discounts

Job summary

White Fox Boutique Pty is seeking a CRM Specialist to join our Rosebery team. You will drive lifecycle marketing across Email, SMS, Web Push, and App Push, optimising journeys and loyalty campaigns.

Collaborate with the CRM Manager and cross-functional teams to deliver impactful customer communications and measurable business outcomes. You’ll combine data, creativity and execution to enhance customer experience, grow engagement and boost retention for one of Australia’s fastest-growing fashion

Qualifications

• 3–5 years’ experience in a CRM, Lifecycle Marketing or Loyalty role, ideally in eCommerce/retail.
• Hands-on experience with Salesforce Marketing Cloud, Klaviyo or Braze, building, managing and optimising campaigns.
• Proven experience planning, building, testing and deploying multi-channel customer communications (Email, SMS, Web Push, App Push).
• Strong understanding of customer lifecycle marketing, segmentation, personalisation and automated journeys.
• Experience supporting Loyalty programme campaigns and driving loyalty engagement.

Responsibilities

• Own end-to-end planning and delivery of key CRM campaigns across Email, SMS and Push.
• Build, QA and deploy personalised multi-channel communications via Salesforce Marketing Cloud.
• Develop targeted audiences and journeys through segmentation and personalisation.
• Monitor campaign performance and translate data into actionable insights.
• Support Loyalty Club development with personalised communications and initiatives.
• Collaborate with internal teams and external partners to coordinate CRM activity.
• Stay ahead of CRM trends and bring new ideas to improve channel performance.

Skills

CRM strategy

Campaign management

Stakeholder management

Data analysis

Multi-channel campaigns

Tools

Salesforce Marketing Cloud

Klaviyo

Braze

Job description

White Fox Boutique Pty is seeking a CRM Specialist to join our Rosebery team. You will drive lifecycle marketing across Email, SMS, Web Push, and App Push, optimising journeys and loyalty campaigns.

Collaborate with the CRM Manager and cross-functional teams to deliver impactful customer communications and measurable business outcomes. You’ll combine data, creativity and execution to enhance customer experience, grow engagement and boost retention for one of Australia’s fastest-growing fashion