CRM & Loyalty Growth Specialist (CLV)

Country Road Group; Melbourne; Sur place; AUD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Product allowance

Birthday leave

Health insurance

EAP counselling

Gym membership discount

Parental leave

Learning & development

Community partnerships

Résumé du poste

Country Road Group is seeking a Loyalty Specialist – CLV Growth to drive CRM and lifecycle marketing across our brand portfolio. You will plan, build and execute personalised customer journeys via email, SMS and paid social, leveraging marketing automation to engage customers through their lifecycle.

You will combine data, technology and insights to optimise campaigns, balancing hands-on execution with analytical thinking and a focus on delivering measurable commercial outcomes.

Qualifications

• Experience in CRM, Loyalty, Lifecycle Marketing or related customer marketing role.
• Proven multi-channel CRM campaign execution using marketing automation platforms.
• Strong analytical ability to translate data into lifecycle strategies.
• Experience with customer segmentation, database marketing and trigger-based programs.

Responsabilités

• Plan, coordinate and execute lifecycle campaigns across onboarding, growth, retention and win-back journeys.
• Build and deploy personalised campaigns across email, SMS and paid social.
• Monitor cohort performance and identify opportunities to improve engagement and CLV.
• Collaborate with Analytics/Data Science to translate insights into strategies.
• Test and optimise campaigns to improve commercial outcomes.
• Contribute to reporting, dashboards and customer insights.

Connaissances

CRM marketing

Lifecycle campaigns

Klaviyo

Bloomreach

Data analysis

Stakeholder management

Cross-functional collaboration

Excel

PowerPoint

Formation

Tertiary qualifications in Marketing, Business, Commerce

Outils

Klaviyo

Bloomreach

Excel

PowerPoint

Description du poste

Country Road Group is seeking a Loyalty Specialist – CLV Growth to drive CRM and lifecycle marketing across our brand portfolio. You will plan, build and execute personalised customer journeys via email, SMS and paid social, leveraging marketing automation to engage customers through their lifecycle.

You will combine data, technology and insights to optimise campaigns, balancing hands-on execution with analytical thinking and a focus on delivering measurable commercial outcomes.