CRM & Loyalty Specialist | Lifecycle & Personalisation

White Fox Boutique Pty; Sydney; Hybride; AUD 85 000 - 115 000; Plein temps

Avantages offerts par ce poste

Stunning new office in Rosebery with 


Wellness access and gym facilities

Free coffee bar and kitchen

Résumé du poste

White Fox Boutique Pty is seeking an experienced CRM Specialist in Sydney to join the Rosebery-based team. You will own end-to-end CRM campaigns across Email, SMS, Web Push, and App Push, collaborating with cross-functional teams to optimise lifecycle journeys and loyalty initiatives.

The role emphasises data-driven personalisation, segmentation, testing, and performance analysis to drive engagement, conversion and retention in a fast-paced ecommerce environment.

Qualifications

• 3–5 years’ experience in a CRM, Lifecycle Marketing or Loyalty role.
• Hands-on experience with leading CRM platforms such as Salesforce Marketing Cloud, Klaviyo or Braze.
• Proven experience planning, building, testing and deploying multi-channel customer communications.
• Strong understanding of customer lifecycle marketing and audience segmentation.
• Experience managing automated CRM journeys and loyalty campaigns.

Responsabilités

• Take ownership of the planning and delivery of key CRM campaigns across Email, SMS and Push.
• Build, QA and deploy personalised, multi-channel communications in Salesforce Marketing Cloud.
• Develop targeted campaigns and automated journeys across Email, SMS and Push notifications.
• Monitor CRM campaign performance and translate data into actionable insights.
• Support ongoing development and optimisation of the White Fox Loyalty Club.
• Collaborate with internal teams and external partners to coordinate CRM activity.
• Stay across CRM trends and test opportunities to evolve our strategy.

Connaissances

Salesforce Marketing Cloud

Klaviyo

Braze

Lifecycle marketing

Description du poste

White Fox Boutique Pty is seeking an experienced CRM Specialist in Sydney to join the Rosebery-based team. You will own end-to-end CRM campaigns across Email, SMS, Web Push, and App Push, collaborating with cross-functional teams to optimise lifecycle journeys and loyalty initiatives.

The role emphasises data-driven personalisation, segmentation, testing, and performance analysis to drive engagement, conversion and retention in a fast-paced ecommerce environment.