Audience Data Platform Architect & Activation Lead

News Corp; Sydney; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Onsite gym

Hybrid work environment

Career development opportunities

Diversity & inclusion programs

Job summary

News Corp Australia is seeking a Data and Audience Platform Specialist to lead hands-on delivery of data ingestion, audience creation and activation across our DMP, CDP and internal audience intelligence platform. You will bridge technical execution with commercial strategy to ensure accurate, timely data aligned with partner, sales and business needs.

You will work with commercial, publishing, product and engineering teams to power high‑quality solutions that enable precise targeting, deep

Qualifications

• 2-3 years hands-on experience configuring enterprise CDPs (e.g. Adobe Experience Platform / RT-CDP) and DMPs (e.g. Adobe Audience Manager).
• Strong understanding of customer data concepts and ability to create segments within a CDP/DMP ecosystem.
• Curious, problem-solving mindset with excellent communication and attention to detail.
• Proven track record working across cross-functional teams to support evolving business needs, compliance requirements and technical challenges.

Responsibilities

• Onboard external data partners and build, test, and activate targeted audience segments across downstream adtech and martech platforms.
• Collaborate with cross-functional teams to define precise targeting rules, suppression logic, and eligibility criteria using behavioural, transactional, and profile data.
• Manage data flows across enterprise CDPs, DMPs, and connected systems to ensure seamless event ingestion, profile personalisation, and platform health.
• Lead User Acceptance Testing (UAT) and data validation activities while monitoring dashboards to investigate and resolve anomalies before client impact.
• Identify opportunities to automate workflows and platform health detection to accelerate speed to market and boost operational efficiency.
• Partner with engineering and sales teams to deliver tailored solutions while maintaining clear configuration documentation and strictly adhering to data privacy and consent standards.

Skills

CDP configuration

DMP configuration

Data concepts

Cross-functional collaboration

Analytical thinking

Tools

Adobe Experience Platform

RT-CDP

Adobe Audience Manager

Job description

News Corp Australia is seeking a Data and Audience Platform Specialist to lead hands-on delivery of data ingestion, audience creation and activation across our DMP, CDP and internal audience intelligence platform. You will bridge technical execution with commercial strategy to ensure accurate, timely data aligned with partner, sales and business needs.

You will work with commercial, publishing, product and engineering teams to power high‑quality solutions that enable precise targeting, deep