MarTech & AdTech Lead — Audience Strategy

CoStar Group, Inc.; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Domain, part of CoStar Group, is seeking a MarTech Manager to maximise the value of its MarTech and AdTech ecosystem. The role focuses on governance, activation and measurement of first‑party data to support personalised engagement and campaign performance.

You will drive audience strategy, optimise platform operations and enable teams to create, activate and measure customer audiences across channels, collaborating with Marketing, Product and Technology teams.

Qualifications

• 5–8 years' experience in ad technology, digital campaign operations, audience strategy, marketing technology, data activation or a related digital platforms role.
• Hands-on experience with at least one core platform area, such as Google Ad Manager, Google Tag Manager, advertising platforms, and Customer Data Platforms (like Tealium).
• Strong understanding of digital advertising operations, audience segmentation, first‑party data activation, campaign tracking and measurement principles.

Responsibilities

• Lead audience strategy and enablement across the marketing and advertising technology ecosystem, translating opportunities into activation, tracking and measurement plans.
• Drive activation and optimisation of customer audiences across the martech/digital ecosystem, leveraging first‑party data, DCPs and segmentation to improve performance.
• Oversee tracking, measurement and platform integrations to support privacy‑conscious data collection and effective advertising performance.

Job description

Domain, part of CoStar Group, is seeking a MarTech Manager to maximise the value of its MarTech and AdTech ecosystem. The role focuses on governance, activation and measurement of first‑party data to support personalised engagement and campaign performance.

You will drive audience strategy, optimise platform operations and enable teams to create, activate and measure customer audiences across channels, collaborating with Marketing, Product and Technology teams.