Entry-Level Insights Analyst — Media & Audiences

Paramount; Sydney; On-site; AUD 70,000 - 110,000; Full time

Job summary

Paramount in Australia seeks an Insights Analyst to join our Sydney team and support the sales and content groups with timely audience data reporting for broadcast TV and streaming platforms.

The wider Insights team provides analysis, research, and strategic recommendations, delivering concise insights to briefs and sponsorship proposals. This is an entry-level role with hands-on exposure to media research and dashboards.

Qualifications

• Bachelor’s level degree in Marketing, Business, Media, Statistics or related field.
• Some experience working with data from either research, media, or advertising would be highly regarded.
• Strong skills in data analysis and generating insights.
• A keen interest in media research, audience measurement, TV content and streaming platforms.
• High attention to detail and ability to maintain accuracy while working to deadlines.
• Strong communication skills, both verbal and written.
• High proficiency in all Microsoft Office applications, especially Excel.
• A great team player who is keen to learn and prepared to listen.

Responsibilities

• Empowering the Sales team with impactful brief responses, highlighting Paramount’s strengths, unique offerings, consumer profiles, and audience insights.
• Ensuring timely, accurate and relevant sales brief responses using broadcast TV and streaming ratings data and additional relevant data sources.
• Balancing priorities of regular reporting and sales brief volume by strong time management and improved efficiencies.
• Overseeing the daily creation and maintenance of precise TV ratings logs.
• Supporting the development of Paramount’s programming strategy to deliver premium content - creating in-depth broadcast and streaming service reports and dashboards to track network performance and monitor competitor activities.
• Delivering regular daily and weekly reports to internal stakeholders on Paramount’s audience performance across broadcast and digital platforms.

Education

Bachelor degree in Marketing, Business, Media, Statistics or related field

Tools

Excel

Ariana

eTAM

TechEdge

Job description

Paramount in Australia seeks an Insights Analyst to join our Sydney team and support the sales and content groups with timely audience data reporting for broadcast TV and streaming platforms.

The wider Insights team provides analysis, research, and strategic recommendations, delivering concise insights to briefs and sponsorship proposals. This is an entry-level role with hands-on exposure to media research and dashboards.