Consumer and Marketing Insights Analyst

Special Broadcasting Service Corporation; Sydney; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Health Care Checks

Salary Packaging

Employee Assistance Programme

Flexible Work Arrangements

Discounted Gym Membership

Job summary

Join a forward-thinking media organization as a Consumer & Media Insights Analyst, where your passion for data-driven storytelling will shine. In this dynamic role, you will dive deep into research, uncovering compelling consumer trends and insights that drive impactful strategies for advertisers and clients. Collaborate with diverse teams, turning complex data into clear narratives that showcase the unique SBS audience. With a commitment to inclusivity and a culture that celebrates diversity, this is more than just a job—it's an opportunity to make a meaningful difference in the media landscape of Australia.

Qualifications

• 5+ years in research, strategy, or insights in media or marketing.
• Strong analytical skills and expertise in Excel and data visualization.

Responsibilities

• Craft compelling narratives using first-party and third-party data.
• Work with sales and strategy teams to shape commercial strategies.

Skills

Analytical Thinking

Data Storytelling

Consumer Research

Communication Skills

Quantitative Skills

Education

Bachelor's Degree in a relevant field

Tools

Excel

Nielsen CMV

Data Visualization Tools

Job description

With a content portfolio like no other media organisation in the country, SBS occupies multiple channels and platforms, and provides a unique opportunity for employees to help make Australia a better place to live.

At SBS, we embrace difference and we welcome applications from people of all backgrounds.

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

About Us

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

The Role

Are you passionate about data-driven storytelling and cultural insights? Do you love diving into research to uncover compelling consumer and media trends? As a Consumer & Media Insights Analyst at SBS Media, you’ll play a crucial role in bringing our diverse audiences to life for advertisers, media agencies, and brand clients.

In this role, you’ll work closely with our sales and strategy teams, using first-party data, third-party research, and your analytical mindset to craft compelling narratives that showcase the power of SBS audiences. From deep-dive audience reports to market insights on key industries, you’ll help shape commercial strategies and inspire clients to connect with Australia’s most culturally diverse media network.

About You

We’re looking for an analytical thinker and compelling storyteller who thrives on uncovering insights and making data meaningful. You’ll have:

• 5+ years of experience in research, strategy, or insights—ideally within media, marketing, advertising or consumer research.
• Strong analytical and quantitative skills, with expertise in tools like Excel and data visualization.
• A passion for consumer research and a deep interest in understanding audience behaviour.
• Excellent written and verbal communication skills, with the ability to turn complex data into clear, compelling insights.
• Experience with media research tools (e.g., Nielsen CMV) or a willingness and aptitude for learning new platforms quickly.
• A collaborative mindset, working closely with sales, strategy, and insights teams to drive commercial impact.

If you love digging into data, telling great stories with numbers, and influencing media and marketing strategies, this is the role for you!

Some Reasons to Consider Working with Us

• The people! A genuine sense of feeling included (we truly celebrate and welcome difference!) and being part of one of the most inclusive companies in Australia!
• The culture and the engagement of our workforce; we are proud to have an employee engagement score of 82% with low levels of employee turnover.
• A brand that is not only recognisable but trusted and established; we have been broadcasting for over 40 years and we’re not done yet!
• We offer a range of benefits from health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements and discounted gym membership nationally with Fitness Passport.
• We also love to promote from within! We have allocated funds to do just that and help with training gaps when moving from role to role.

Want to learn more? Then hit apply and take the first step to apply not just for another job but a possible whole new career in a purpose-led organisation!

SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact [e-mail] and let us know.

Adjustments may include but are not limited to; alternative application methods, interview setups, physical requirements, guidance for trans or gender diverse applicants, specific interview availability times and more.

We are shortlisting applications as they come in, so don’t delay, apply today.

To apply online, please go to http://sbs.com.au/careers/