Associate Director – Marketing

Real Asset Management Group; Sydney; Sur place; AUD 140 000 - 180 000; Plein temps

Résumé du poste

Real Asset Management Group in Sydney is seeking a hands-on, senior marketing leader to own and execute integrated campaigns across digital, content, communications, events and brand. You will set strategy, lead briefs and collaborate with stakeholders and external partners to deliver initiatives that support growth and brand objectives.

You will drive marketing automation, CRM, analytics and data-driven optimization to enhance engagement, lead generation and investor experience across

Qualifications

• 8+ years in financial services, asset management or investment management.
• Strong understanding of the Australian financial services market.
• Proven ability to run integrated marketing campaigns across channels.
• Strong financial-services writing and editing skills.
• Experience with Salesforce, Account Engagement, Marketo or similar.
• Experience with email marketing, segmentation, automation, landing pages and lead-management processes.
• Working knowledge of website CMS, SEO/SEM, Google Analytics, Google Search Console and digital advertising platforms.
• Ability to use data to drive improvements.

Responsabilités

• Develop and implement integrated marketing plans aligned with Group objectives.
• Lead end-to-end campaigns from strategy to execution and reporting.
• Oversee marketing for non-bank lending, including product, broker and customer campaigns.
• Create high-quality financial services content across websites, emails, social, brochures.
• Monitor performance and use insights to improve engagement and lead generation.
• Drive marketing automation, CRM, AI and analytics for personalization.
• Oversee digital marketing: websites, SEO, SEM, paid media and landing pages.
• Support PR, thought leadership, sponsorships and brand-building initiatives.
• Provide guidance to team and improve processes.

Connaissances

Asset management

Integrated campaigns

Marketing automation

CRM tools

Content marketing

Email marketing

SEO

Analytics

Outils

Salesforce

Marketo

Account Engagement

Google Analytics

Google Search Console

Description du poste

This is an opportunity to join the marketing team of a leading Australian asset manager, delivering integrated marketing initiatives that support the continued growth of the business and its brands.

This is a hands-on senior marketing role that combines strategic ownership with execution. You will develop and lead the execution of marketing campaigns across multiple channels, analyse performance and continuously improve the effectiveness of our marketing activities.

You will work closely with a team of marketing specialists, internal stakeholders and external partners to ensure initiatives are delivered to a consistently high standard across digital, content, communications, events and brand.

Why you want this role

• Take a senior role in shaping and delivering marketing across both asset management and non-bank lending.
• Lead integrated campaigns supporting capital raising, investor engagement, broker and customer acquisition, and brand growth.
• Gain exposure to a broad range of audiences, including institutional, HNW, wholesale, intermediary, broker and consumer audiences.
• Build international experience through campaigns and collaboration with stakeholders across multiple markets and offices.
• Join a fast-growing organisation where marketing has a direct and visible impact on business outcomes.
• Join a collaborative team with opportunities for professional growth.

Key responsibilities

• Develop and implement integrated marketing plans aligned with the Group's business, distribution, brand and growth objectives.
• Act as a senior marketing partner to stakeholders across asset management and lending, helping the team prioritise business needs and translate them into clear marketing initiatives.
• Lead end-to-end campaigns from strategy and briefing through to execution, optimisation, measurement and reporting.
• Lead marketing activity for the non-bank lending business, including product marketing, broker campaigns, customer campaigns, lead generation and acquisition.
• Oversee the development of high-quality financial services content across websites, email, social media, presentations, brochures, product collateral, videos and other client-facing materials.
• Monitor marketing and campaign performance and use data and insights to improve engagement, conversion, lead generation and overall marketing effectiveness.
• Drive greater use of marketing automation, CRM, AI and analytics to improve personalisation, campaign delivery and team efficiency.
• Oversee digital marketing activity, including websites, SEO, SEM, paid media, landing pages and conversion optimisation.
• Maintain a strong and consistent brand, ensuring messaging and visual identity are applied appropriately across different businesses, products and audiences.
• Support PR and communications, thought leadership, awards, sponsorships and broader brand-building initiatives.
• Oversee marketing delivery for investor events, broker events, conferences, exhibitions, webinars and corporate functions.
• Provide guidance and support to marketing team members and contribute to improving marketing processes, standards and ways of working.
• Monitor competitor activity, industry developments and audience trends to identify opportunities and inform marketing strategy.
• Support leadership on broader Group marketing priorities as the business continues to grow.

About you

You are a resourceful, commercially minded and highly organised marketing professional who is comfortable moving between strategy and execution. You can work independently, manage competing deadlines and communicate confidently with technical subject-matter experts and senior stakeholders.

Job-specific skills, qualifications and experience:

• At least 8 years of experience within financial services, preferably in asset management or investment management.
• Strong understanding of the Australian financial services market.
• Demonstrated ability to develop and execute integrated marketing campaigns that support distribution, capital raising, client engagement or brand objectives.
• Strong financial-services writing and editing skills, with the ability to interpret technical investment information and communicate it clearly to different audiences.
• Hands-on experience using marketing platforms such as Salesforce, Account Engagement, Marketo or similar systems.
• Experience with email marketing, audience segmentation, campaign automation, landing pages and lead-management processes.
• Working knowledge of website content management systems, SEO, SEM, Google Analytics, Google Search Console and digital advertising platforms.
• Confidence using marketing data to assess performance, identify trends and recommend improvements.