Head of Marketing

Australian Institute of Management WA; Perth; On-site; AUD 130,000 - 180,000; Full time

Job summary

Australian Institute of Management WA is seeking a Head of Marketing to lead AIMWA's marketing direction, strengthen our brand and drive commercial growth in a fast-paced environment. Reporting to the Chief Customer Officer, you will translate priorities into a clear, integrated strategy that builds engagement and measurable results.

You will lead our marketing team and external partners, shaping campaigns, content and digital activity while balancing stakeholder needs and driving demand for

Qualifications

• Seven years of broad marketing experience, including senior management roles.
• Tertiary qualifications in marketing or related discipline, or equivalent relevant experience.
• Proven capability in strategic planning, integrated campaign leadership and brand strategy and management.
• Strong commercial judgement and demonstrated ability to connect marketing investment with enquiries, bookings, customer growth and revenue.

Responsibilities

• Develop and implement an integrated marketing strategy and annual plan aligned with AIMWA's strategic direction and commercial priorities.
• Lead campaigns that generate enquiries, increase bookings and support customer acquisition, retention and revenue growth across AIMWA's portfolio.
• Identify new audiences and market opportunities, providing strategic direction for Henderson and regional marketing.
• Strengthen the AIMWA brand through consistent positioning, messaging and visual identity across customer touchpoints.
• Lead the marketing requirements for AIMWA's website redevelopment, shaping customer journeys, content, search visibility and conversion.
• Manage the digital agency and specialist partners, setting clear briefs, budgets and performance expectations to deliver commercial outcomes.
• Guide content and communications across social media, email, editorial and video, aligning Workplace Conversations with the broader brand strategy.
• Lead, coach and develop the marketing team, setting clear priorities and building a culture of creativity, collaboration and accountability.
• Work closely with stakeholders across the business to balance competing needs, coordinate marketing activity and keep delivery on track.
• Measure and report marketing performance, using customer insights and campaign results to refine activity and direct investment where it delivers the greatest value.

Skills

Strategic planning

Integrated campaigns

Brand strategy

Commercial judgement

Marketing leadership

People management

Education

Bachelor's degree in Marketing

Job description

The Australian Institute of Management WA (AIMWA) is a not-for-profit, membership-based organisation dedicated to inspiring better workplaces by delivering high-quality learning experiences, celebrating and recognising excellence, and by influencing conversations that matter.

Our vision is to be a contemporary education leader shaping management, leadership, and workplace excellence, for the benefit of Australia and our neighbours.

About the role:

As Head of Marketing, you will lead AIMWA's marketing direction, strengthen our brand and drive commercial growth in a fast-paced environment. Our broad and diverse portfolio brings varied audiences, competing priorities and significant opportunities for growth. Reporting to the Chief Customer Officer, you will translate organisational priorities into a clear, integrated marketing strategy that builds engagement and delivers measurable results.

Leading our marketing team and external partners, you will provide strategic and creative direction across campaigns, content and digital activity. You will work with multiple stakeholders across the business, balancing their needs, setting priorities and keeping delivery on track. With our new Henderson location and a strong focus on reaching new customers and markets, this role calls for a commercially minded marketing leader who can identify opportunities, drive demand and turn marketing activity into business growth.

Key Accountabilities:

Develop and implement an integrated marketing strategy and annual plan aligned with AIMWA's strategic direction and commercial priorities.

Lead campaigns that generate enquiries, increase bookings and support customer acquisition, retention and revenue growth across AIMWA's portfolio.

Identify new audiences and market opportunities, providing strategic direction for Henderson and regional marketing.

Strengthen the AIMWA brand through consistent positioning, messaging and visual identity across customer touchpoints.

Lead the marketing requirements for AIMWA's website redevelopment, shaping customer journeys, content, search visibility and conversion.

Manage the digital agency and specialist partners, setting clear briefs, budgets and performance expectations to deliver commercial outcomes.

Guide content and communications across social media, email, editorial and video, aligning Workplace Conversations with the broader brand strategy.

Lead, coach and develop the marketing team, setting clear priorities and building a culture of creativity, collaboration and accountability.

Work closely with stakeholders across the business to balance competing needs, coordinate marketing activity and keep delivery on track.

Measure and report marketing performance, using customer insights and campaign results to refine activity and direct investment where it delivers the greatest value.

What You Will Bring:

At least seven years of broad marketing experience, including demonstrated success at senior marketing management level.

Tertiary qualifications in marketing or a related discipline, or equivalent relevant experience.

Proven capability in strategic planning, integrated campaign leadership and brand strategy and management.

Strong commercial judgement and demonstrated ability to connect marketing investment with enquiries, bookings, customer growth and revenue.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have as a Head of Marketing?
• How much notice are you required to give your current employer?
• How many years of experience do you have in the Marketing Industry?
• Do you have Campaign Performance Analysis experience?
• Do you have a current Police Check (National Police Certificate) for employment?