Marketing Specialist

Aussizz Migration & Education Consultants (Brisbane); Brisbane; On-site; AUD 80,000 - 90,000; Full time

Benefits offered by this job

Competitive remuneration

Sponsorship options may be available

Job summary

Aussizz Migration & Education Consultants (Brisbane) is seeking a Marketing Specialist to drive market research, plan targeted campaigns and measure performance across digital and traditional channels. You will develop strategies to raise brand awareness and generate qualified client enquiries for migration and education services.

Based in Brisbane CBD, this full-time role offers opportunities to coordinate content, manage campaigns (Google Ads, Meta, email) and collaborate with consultants to

Qualifications

• Bachelor's degree in marketing, Business, Communications or a closely related discipline.
• Minimum 2+ years of relevant professional marketing experience.
• Strong understanding of market research, target audience analysis and competitor assessment.
• Proven experience planning and managing campaigns across Google Ads, Meta Ads, SEO, SEM, email marketing and social media.
• Experience using Google Analytics, Meta Business Suite, HubSpot, Mailchimp, SEMrush or similar tools.
• Strong communication, copywriting and content-planning skills.
• Familiarity with Canva, Adobe Express, CapCut, Figma, ChatGPT and similar platforms for creating digital content.

Responsibilities

• Research and analyse market opportunities and trends to identify marketing opportunities.
• Develop and implement marketing strategies and promotional campaigns to increase brand awareness and generate client enquiries.
• Identify and evaluate target market segments to support effective marketing decisions.
• Plan, coordinate and optimise digital marketing campaigns across Google Ads, Meta Ads, social media, email marketing and other channels.
• Analyse campaign performance, website traffic, lead generation, conversion rates and engagement using analytics tools.
• Advise management on opportunities, channels and improvements based on market research and performance data.
• Develop marketing plans, schedules and budgets and monitor expenditure and outcomes.
• Coordinate production of marketing content including videos, graphics, blogs, social media materials and podcasts to support objectives and brand positioning.

Skills

Marketing strategy

Campaign planning

Analytics & reporting

Copywriting

Education

Bachelor's degree in marketing, Business, Communications or a closely related discipline

Tools

Google Analytics

Meta Business Suite

HubSpot

Mailchimp

SEMrush

Canva

Adobe Express

CapCut

Figma

ChatGPT

Job description

Aussizz Migration & Education Consultants (Brisbane) provides migration and education consultancy services, assisting clients with Australian visa pathways, education options and related advisory services. We are seeking a creative, analytical and results-driven Marketing Specialist to join our growing team and support the development and implementation of marketing strategies that strengthen brand awareness, expand market reach and generate qualified client enquiries.

We value our people and provide a collaborative working environment, professional development opportunities and the tools and support needed to succeed.

About the Role

We are seeking an experienced Marketing Specialist to research market opportunities, develop and implement targeted marketing strategies, coordinate promotional campaigns and evaluate marketing performance across digital and traditional channels.

The successful candidate will analyse prospective client behaviour, market trends and competitor activity to identify opportunities for promoting our migration and education consultancy services. The role will also involve developing marketing recommendations, managing campaign initiatives and ensuring consistent brand positioning across our communication channels.

Location: Brisbane CBD location

Employment Type: Full-Time

Salary: $80,000 to $90,000 + superannuation

Key Responsibilities

• Research and analyse market trends, prospective client preferences, competitor activities and demand for migration and education consultancy services to identify marketing opportunities.
• Develop and implement marketing strategies and promotional campaigns to increase brand awareness, reach target audiences and generate qualified client enquiries.
• Identify and evaluate target market segments, including prospective international students, skilled migration applicants and other relevant client groups, to support effective marketing decisions.
• Plan, coordinate and optimise digital marketing campaigns across Google Ads, Meta Ads, social media, email marketing and other relevant advertising channels.
• Analyse campaign performance, website traffic, lead generation, conversion rates and customer engagement using Google Analytics, Meta Business Suite and other marketing tools.
• Advise management on marketing opportunities, promotional strategies, advertising channels and campaign improvements based on market research and performance data.
• Develop marketing plans, campaign schedules and promotional budgets, and monitor expenditure and campaign outcomes to support cost-effective marketing activities.
• Coordinate the planning and production of marketing content, including promotional videos, graphics, blogs, social media materials and podcasts, ensuring all materials support established marketing objectives, target audiences and brand positioning.
• Analyse SEO, SEM and digital marketing performance, assess audience engagement and conversion trends, and recommend strategies to improve online visibility, campaign effectiveness and qualified client enquiries.
• Collaborate with migration consultants, education counsellors, internal teams and external service providers to ensure marketing initiatives accurately represent the business's services and maintain consistent brand messaging.
• Monitor the effectiveness of marketing strategies, prepare performance reports and recommend adjustments to improve audience reach, enquiry quality and overall marketing outcomes.
• Support brand development and promotional initiatives while ensuring marketing communications remain accurate, professional and consistent with applicable advertising and industry requirements.

Candidate Requirements

• Bachelor’s degree in marketing, Business, Communications or a closely related discipline.
• Minimum 2+ years of relevant professional experience in marketing, with demonstrated involvement in marketing strategy, digital campaigns and performance analysis.
• Strong understanding of market research, target audience analysis, competitor assessment and marketing strategy development.
• Proven experience planning and managing campaigns across Google Ads, Meta Ads, SEO, SEM, email marketing and social media platforms.
• Ability to analyse marketing data, evaluate campaign effectiveness and provide practical recommendations to improve marketing performance.
• Experience using Google Analytics, Meta Business Suite, HubSpot, Mailchimp, SEMrush or similar marketing and analytical tools.
• Strong communication, copywriting and content-planning skills, with the ability to develop effective marketing messages for different target audiences.
• Familiarity with modern creative and AI-powered marketing tools, including Canva, Adobe Express, CapCut, Figma, ChatGPT and similar platforms for developing and coordinating digital marketing content.
• Experience coordinating video content, promotional graphics, podcasts and other multimedia marketing materials.
• Strong organisational, analytical and problem-solving skills, with the ability to manage multiple marketing projects and deadlines.
• Experience in the migration, international education or professional services industry will be highly regarded.
• Only candidates currently residing in Australia with full working rights will be shortlisted.

Why Join Us

• Supportive, collaborative and professional working environment.
• Opportunity to contribute to marketing strategies and business growth initiatives.
• Exposure to a diverse range of digital marketing platforms and promotional campaigns.
• Professional development and career growth opportunities.
• Competitive remuneration based on relevant qualifications, experience and capabilities.
• Sponsorship options may be available for suitable candidates, subject to eligibility and business requirements.