Marketing Specialist

Arm Hub; Brisbane; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Collaborative environment

Professional development

Work with cutting-edge technology

Job summary

ARM Hub is seeking a Marketing Specialist to plan, develop, implement and evaluate strategic marketing initiatives that strengthen our brand and expand industry engagement across Australia's advanced manufacturing and technology sectors.

You will conduct market research, manage digital campaigns, create promotional content and provide strategic marketing advice to management and partners, collaborating with technical teams and industry partners to showcase ARM Hub's services and capabilities.

Qualifications

• Bachelor's degree in Marketing, Business, or Communications.
• 1+ year of professional marketing experience.
• Ability to develop and evaluate campaigns.
• Experience with market research and trend analysis.
• Knowledge of digital marketing and analytics tools.
• Strong written and verbal communication.

Responsibilities

• Plan, develop, implement and evaluate marketing strategies.
• Conduct market research and identify target markets.
• Analyse campaign performance and optimize activities.
• Create promotional content for digital platforms.
• Manage LinkedIn and other digital campaigns.
• Coordinate communications with industry partners.
• Support brand messaging across websites and materials.
• Prepare marketing reports and recommendations.

Skills

Marketing strategy

Campaign management

Digital marketing

LinkedIn campaigns

Content development

Education

Bachelor's degree in Marketing/Business/Communications

Job description

About ARM Hub

ARM Hub is an Australian innovation organisation dedicated to accelerating the adoption of advanced manufacturing technologies, robotics, automation and artificial intelligence (AI).

We collaborate with businesses, researchers, technology providers and industry partners to support innovation, strengthen manufacturing capabilities and improve business competitiveness.

We are seeking a suitably qualified and experienced Marketing Specialist to join our team and contribute to the development and implementation of strategic marketing initiatives that strengthen ARM Hub's brand positioning, expand industry engagement and support organisational growth.

About the Role

As a Marketing Specialist, you will be responsible for planning, developing, implementing and evaluating marketing strategies and campaigns aligned with ARM Hub's organisational objectives.

The role involves conducting market research, analysing marketing performance, managing digital marketing activities, developing promotional content and providing strategic marketing advice to internal and external stakeholders.

You will work collaboratively with management, technical teams and industry partners to promote ARM Hub's services, programs and capabilities across the advanced manufacturing and technology sectors.

Key Responsibilities

• Develop and implement strategic marketing campaigns to strengthen brand positioning, support organisational priorities and generate business leads.
• Conduct market research to identify target markets, industry trends, customer needs and emerging opportunities to inform strategic marketing decisions.
• Analyse marketing performance, campaign effectiveness and audience engagement data to optimise marketing activities and resource allocation.
• Provide professional marketing advice and recommendations to management and internal stakeholders regarding promotional strategies, brand positioning and communication initiatives.
• Develop and maintain consistent brand messaging across digital platforms, promotional materials and external communications.
• Produce engaging written and visual marketing content for websites, social media, newsletters, publications and printed promotional materials.
• Plan, manage and execute LinkedIn and other digital marketing campaigns to expand audience reach, increase engagement and support strategic business objectives.
• Monitor content performance, website analytics and audience engagement to identify opportunities for improvement and guide future marketing campaigns.
• Maintain and optimise the organisation's website, ensuring content accuracy, effective user experience and alignment with marketing objectives.
• Coordinate marketing communications and promotional initiatives that strengthen relationships with industry partners, clients and other stakeholders.
• Plan and deliver industry events, exhibitions, workshops and promotional activities to showcase ARM Hub's services, projects and technological capabilities.
• Liaise with external marketing service providers, designers, media representatives and relevant stakeholders to coordinate promotional activities.
• Prepare marketing reports, campaign evaluations and strategic recommendations for management.
• Ensure all marketing initiatives align with ARM Hub's brand guidelines, business objectives and organisational priorities.

Qualifications and Experience

To be successful in this role, you will ideally possess:

• A bachelor's degree or higher qualification in Marketing, Business, Communications or a closely related discipline.
• At least 1 year of professional experience in marketing strategy, campaign management, digital marketing or a comparable role.
• Demonstrated ability to develop, implement and evaluate marketing campaigns.
• Experience conducting market research and analysing industry trends, customer behaviour and marketing performance.
• Strong understanding of digital marketing strategies, social media management, website optimisation and content development.
• Experience managing LinkedIn campaigns and using digital marketing analytics tools.
• Excellent written and verbal communication skills, including the ability to communicate complex information clearly to diverse audiences.
• Strong analytical, organisational and project management skills.
• Ability to work independently, manage competing priorities and collaborate effectively with internal and external stakeholders.
• Proficiency in relevant marketing software, content management systems and Microsoft Office applications.
• Knowledge of advanced manufacturing, robotics, automation, artificial intelligence or technology-related industries will be highly regarded.

What We Offer

• An opportunity to contribute to Australia's growing advanced manufacturing and technology sector.
• A collaborative and innovative professional working environment.
• Exposure to emerging technologies, research initiatives and industry partnerships.
• Opportunities for professional development and career growth.
• The opportunity to contribute to meaningful projects supporting Australian industry and technological innovation.