Marketing Specialist

360 International Trading Pty Ltd; Geehi; Sur place; AUD 65 000 - 90 000; Plein temps

Résumé du poste

360 International Trading Pty Ltd is seeking a proactive marketing professional to plan, coordinate and deliver campaigns that build brand awareness and grow direct-to-consumer sales across Australia and New Zealand. You will work with Sales, Product and e-commerce teams, overseas brand partners and external agencies to translate priorities into effective marketing plans.

Your responsibilities include creating campaign concepts, briefs, copy for social media and websites, reviewing content and

Qualifications

• At least two years' relevant marketing experience with consumer technology/retail/e-commerce.
• Excellent English writing, editing and stakeholder communication.
• Practical experience with social media, email marketing, content tools and digital analytics; familiarity with paid search or social advertising.
• Strong organization, initiative and ability to manage multiple brands and deadlines.
• A marketing qualification or equivalent experience; Mandarin is desirable for liaison with overseas brand teams.

Responsabilités

• Develop marketing plans and maintain a calendar covering launches, retailer promotions and seasonal campaigns.
• Create campaign concepts and briefs with objectives, audiences, channels, budgets and success measures.
• Produce copy/content for social media, emails, websites and sales materials per brand guidelines.
• Review website content and SEO data; implement approved improvements with relevant teams.
• Coordinate paid search and social activity with agencies or internal teams; monitor spend and results.
• Support retail marketing with assets, product info, POS materials and retailer coordination.
• Coordinate creators, influencers, events and demos; manage briefs and deliverables.
• Research customers, competitors and market trends to identify opportunities for new product ranges.
• Analyse campaign outcomes and sales data to inform future strategies.
• Track budgets, approvals and deadlines; report results and lessons learned to the Director.

Connaissances

Marketing campaigns

Campaign planning

Stakeholder communication

Content creation

Digital analytics

Formation

Marketing qualification or equivalent

Outils

Social media platforms

Description du poste

360 International distributes consumer electronics, home appliances and micro-mobility products across Australia and New Zealand. Our portfolio includes Roborock, Segway-Ninebot, Navimow, Hohem, Bambu Lab, Rokid, xTool, Potensic and EV Ultra Plus. We supply retailers and consumers and support our brands through sales, marketing, logistics and after-sales service.

About us

360 International distributes consumer electronics, home appliances and micro-mobility products across Australia and New Zealand. Our portfolio includes Roborock, Segway-Ninebot, Navimow, Hohem, Bambu Lab, Rokid, xTool, Potensic and EV Ultra Plus. We supply retailers and consumers and support our brands through sales, marketing, logistics and after-sales service.

About the role

Reporting to the Director, you will plan, coordinate and deliver marketing activity that builds brand awareness, supports retail partners and grows direct-to-consumer sales. You'll work with Sales, Product and e-commerce stakeholders, overseas brand teams and external agencies to develop marketing plans and turn approved priorities into effective campaigns).

Your responsibilities

• Develop marketing plans and maintain a marketing calendar covering launches, retailer promotions and seasonal campaigns, using market insights and campaign results to recommend priorities.
• Develop campaign concepts and briefs covering objectives, target audiences, key messages, channels, budgets and success measures; coordinate approved campaigns through to launch and review.
• Create and adapt copy and content for social media, email, websites, product pages and sales materials, following each brand's guidelines.
• Review website content and search performance data; recommend content and basic SEO improvements and implement approved changes with the relevant teams.
• Coordinate paid search and social activity with agencies or internal teams; monitor spend and improve results within approved budgets.
• Support retail marketing through promotional assets, product information, point-of-sale materials and retailer campaign coordination.
• Coordinate creators, influencers, product reviews, events and demonstrations, including briefs, samples and deliverables.
• Research customers, competitors, pricing, promotional activity and market trends to identify opportunities for new and existing product ranges; recommend positioning, messaging, promotional approaches and channel activity.
• Analyse campaign outcomes, customer responses and available sales data to recommend improvements and inform future marketing strategies and plans.
• Track budgets, approvals and deadlines; report results and lessons learned to the Director.

What you will bring

• At least two years' relevant marketing experience and examples of campaigns you have helped deliver. Consumer technology, retail or e-commerce experience is highly regarded.
• Excellent English writing and editing, attention to detail and confident stakeholder communication.
• Practical experience with social media, email marketing, content tools and digital analytics; familiarity with paid search or social advertising.
• Strong organisation, initiative and ability to manage multiple brands and deadlines.
• A marketing, communications or business qualification, or equivalent relevant experience. Mandarin language skills are desirable for liaison with overseas brand teams.

What we offer

• Exposure to recognised consumer technology brands across Australia and New Zealand.
• A varied role spanning digital, retail and product launch marketing.
• Scope to contribute ideas and see the impact of your work.