Marketing Operations Manager

Smart Talent Group | Sales, IT and Event Recruiters; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Smart Talent Group is partnering with an established Australian business specializing in large-scale exhibitions, events and brand experiences. We seek a technically strong, commercially minded Marketing Operations Manager to own HubSpot, marketing automation and the systems connecting marketing activity to sales and revenue growth.

This role requires hands-on CRM design, data integrity, complex workflows, dashboards and cross‑functional training to ensure adoption across the org.

Qualifications

• 5+ years in Marketing Operations, CRM management or Marketing Automation.
• Hands-on HubSpot expertise, including architecture, workflows, automation and reporting.
• Able to build and maintain CRM systems, not just manage external providers.
• Strong understanding of B2B funnels, lead management and revenue attribution.
• Experience driving CRM adoption and training across teams.
• Digital marketing capability across campaigns, websites, SEO and analytics.

Responsibilities

• Design and maintain HubSpot architecture, data structures, lifecycle stages and segmentation.
• Build, test and optimise complex workflows for lead capture, nurturing, qualification and follow-up.
• Develop dashboards connecting marketing activity to leads, pipeline and revenue.
• Train teams and drive company-wide HubSpot adoption.
• Execute targeted B2B campaigns across Google Ads, LinkedIn, email and website optimisation.
• Integrations & AI: connect systems, automate processes and improve efficiency.

Skills

HubSpot expert

CRM architecture

Data analysis

Lead nurturing

Campaign optimisation

Cross-functional training

Tools

HubSpot

Google Ads

LinkedIn

SEO tools

Job description

Build the marketing engine behind a high-growth B2B business.

Smart Talent Group is partnering with an established Australian business specialising in large-scale exhibitions, events and brand experiences.

We're seeking a technically strong, commercially minded Marketing Operations Manager to take full ownership of HubSpot, marketing automation and the systems connecting marketing activity to sales and revenue growth.

This isn't your typical marketing role. We need someone who can personally build, optimise and manage a sophisticated CRM ecosystem, not simply oversee campaigns or external agencies.

What You'll Own

• HubSpot Architecture & Data: Design and maintain CRM structures, pipelines, lifecycle stages, segmentation, data integrity and client relationships across multiple exhibitions and opportunities.
• Automation & Lead Funnels: Build, test and optimise complex workflows covering lead capture, nurturing, qualification, sales follow-up, reactivation and repeat business.
• Commercial Reporting: Develop dashboards that connect marketing activity to qualified leads, pipeline, conversions and revenue.
• CRM Adoption & Accountability: Train teams, establish processes and drive consistent company-wide HubSpot usage.
• Digital Marketing & Campaigns: Execute targeted B2B campaigns across Google Ads, LinkedIn, email, SEO and website optimisation.
• Integrations & AI: Connect systems, automate manual processes, troubleshoot issues and continuously improve operational efficiency.

What We're Looking For

• 5+ years' experience in Marketing Operations, CRM Management or Marketing Automation.
• Advanced, hands‑on HubSpot expertise — including CRM architecture, complex workflows, automation and reporting.
• Proven ability to personally build and maintain CRM systems, rather than simply manage external providers.
• Strong understanding of B2B sales funnels, lead management and revenue attribution.
• Experience driving CRM adoption, training teams and improving processes.
• Digital marketing capability across campaigns, websites, SEO and analytics.
• A commercially focused, proactive problem‑solver who enjoys both strategy and hands‑on execution.

Highly regarded: Experience in exhibitions, events, project‑based B2B businesses, HubSpot integrations, APIs and AI automation.

Why Join?

• Join an established Australian business with ambitious growth plans.
• Take full ownership of HubSpot and the marketing operations function.
• Work directly with senior leadership and influence commercial strategy.
• Build scalable systems that deliver measurable business results.
• Enjoy autonomy, long‑term career development and the opportunity to make a genuine impact.

Ready to Make an Impact?

We are looking for someone who doesn't just know how to use HubSpot but knows how to build it, improve it and make it work for the entire business.

If you're a hands‑on marketing operations specialist who loves solving problems, building smarter systems and driving commercial growth, we'd love to hear from you.